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Australian Manufacturing Brand Looks to AI to Increase Marketing ROI

4 February 2019

Diminishing ROI on advertising spend has led local company, Australian Outdoor Living, to invest in artificial intelligence (AI) for sales and marketing optimisation for the first time. Australian Outdoor Living has engaged Complexica to deploy of its What-if Simulator & Optimiser, powered by AI platform, Larry, the Digital Analyst®. The software will be used to optimise Australian Outdoor Living's marketing mix and media spend decisions.

“Our challenges include identifying the point of diminishing return for advertising spend, identifying the optimal split of marketing budget in the different marketing channels, and improving cost per lead,” said Daryl Chim, Australian Outdoor Living COO. “Previously, we were using historical results/reports, and local knowledge and experience of the team for this. However, we wanted a consistent data analysis method, to improve cost and business efficiency, and to mitigate the risk of ‘brain drain’ and loss of experience through the departure of key staff.

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Complexica Presents at Ai2018 and ICAISC'19 International Conferences on Artificial Intelligence

18 October 2018

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for optimising sales & marketing decisions, announced today that the company's Chief Scientist  Dr. Zbigniew Michalewicz  will feature as a keynote speaker at the 31st Australasian Joint Conference on Artificial Intelligence (Ai2018) in Wellington, New Zealand later this year, and the 18th International Conference on Artificial Intelligence and Soft Computing (ICAISC'19) in Zakopane, Poland in 2019.Dr. Zbigniew Michalewicz presentations will focus on "AI-based Applications for Transforming Data into Decisions."

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Complexica Named Winner of 2018 iAward for Artificial Intelligence & Machine Learning Innovation of the Year

15 June 2018

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for optimising sales & marketing decisions, announced today that it was named winner of the 2018 Artificial Intelligence/Machine Learning Innovation category at the Australian Information Industry Association (AIIA) iAwards in SA, the nation’s leading awards program for innovation in the digital economy.

"Each year the awards shine a light on the exceptional achievements of those at the forefront of Australian innovation, and the projects shaping our modern economy,” said Rob Fitzpatrick, AIIA CEO. “We're proud to provide recognition and encouragement to people prepared to bring an idea to life, enabled by technology. Whether they're in start-ups, the public sector, community services, academia, or private enterprise, small and large, the work of the finalists is an inspiration to us all."

 

 

Complexica’s flagship product, Larry, the Digital Analyst® is an AI-based enterprise software application that uses machine learning algorithms and large datasets to generate insights and provide recommendations to sales & marketing staff. The result is an improvement in margin, revenue, and overall sales effectiveness, because Larry is able to provide end users with the answers they need, when they need them, on a fully automated basis (thereby supporting critical business processes for intelligent call planning, quoting, order processing, and pricing).

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