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Helping some of the biggest brands across Australia and the globe make better decisions is a simple way to explain what artificial intelligence firm Complexica does, but it also vastly undersells them. It’s by no accident that the company has been able to bring on brands like Pfizer, Pernod Ricard and Metcash over the past seven years, with products such as Decision Cloud and Larry, the Digital Analyst helping Complexica’s customers navigate decision-making processes well beyond the capacity of human managers.