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Complexica Pty Ltd, a leading provider of Artificial Intelligence software for supply & demand optimisation, announced today that PFD Food Services has gone live with its Touchless CRM, Customer Opportunity Profiler (COP) and Order Management System (OMS), all part of the Decision Cloud® platform and powered by Complexica’s award-winning Artificial Intelligence engine, Larry, the Digital Analyst®. The cloud-based platform has been deployed as an integrated platform to assist PFD Food Services' sales team across the entire sales process – from call planning and visiting customers, through to in-field quoting & ordering and the recording of customer information. A national roll out of the software has now commenced, to optimise its in-field sales activities within each state.

Businesses that sell a large range of products to a large range of customers are burdened by an analytical challenge that drags down their yield on sales resources. The challenge, simply put, is to help each sales rep answer the following two questions:

• “Who should I call on this week?” (i.e. where are the opportunities or potential problems?)
• “What personalised messages/insights should I deliver in each call?”

At present, most sales reps answer these questions by accessing various systems and databases, where they shift through endless customer data, survey information, and transactional data, looking for opportunities or alarming trends (such as down trends). They manually identify the customers that should be visited, add those customers to their call plan, optimise the plan for the best logistical sequence, and then Google the customer before finally making the visit. What’s interesting about this process is that it has nothing to do with sales. This is an analytical task. It prepares the sales rep for the sales visit, and although it's important to be prepared, the task itself is not a sales task.

Complexica's CEO, Matthew Michalewicz, speaks with Noah from the Enterprise Sales Podcast on what Artificial Intelligence can do today, and where the limitations are, particularly around the sales function. To listen to the full podcast, please visit: https://soundcloud.com/user-678808760/matthew-michalewicz-how-ai-today-can-help-you-sell-and-how-it-cant

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for optimising sales & marketing activities, announced today that Matthew Michalewicz will be a keynote speaker at CEB's International Executive Forum for Chief Sales Officers in Sydney and Melbourne this year. His keynotes will focus on how Artificial Intelligence is being used within the sales function to improve the effectiveness, efficiency, and yield of sales & marketing initiatives, and what the future has in store for us.

"We've delighted to have Matthew Michalewicz share his insights and views on how Artificial Intelligence and big data is impacting the sales & marketing operation within large organisations," said Heidi Badgery, Director of International Executive Forums at CEB. "At this session, CEB will be sharing research-based insights to identify where and how sales and marketing teams can align to deliver the greatest revenue impact, and on the future of the sales & marketing, in particular the very real impact of automation and artificial intelligence on day-to-day operations."