Helping some of the biggest brands across Australia and the globe make better decisions is a simple way to explain what artificial intelligence firm Complexica does, but it also vastly undersells them. It’s by no accident that the company has been able to bring on brands like Pfizer, Pernod Ricard and Metcash over the past seven years, with products such as Decision Cloud and Larry, the Digital Analyst helping Complexica’s customers navigate decision-making processes well beyond the capacity of human managers.
When Complexica was launched 2014, the company's first two customers were in the food and beverage sector, with Artificial Intelligence being part of the founder's life for many decades before that. They are astounded to see the hype around AI today, and how many small companies have been created to capitalise on its rise. “In all our years of experience we found that to deliver AI-based technology successfully the first rule is to make sure AI is really the right technology to solve the problem you are trying to solve. AI is just one component of an overall solution.”
For businesses wanting an AI solution, Complexica looks at the number of customers they have, the number of products they sell, and the complexity around how they make and/or deliver those products to customers. Michalewicz explains it is the complexity of a business not its size that is key. “It is a well-suited solution when the complexity of a business’s operations begins to overpower the people working in it and they struggle to manage and stay on top of what needs to be done”.
It's not an exaggeration to say that artificial intelligence (AI) and automation pose existential threats to many professions—the number may be as high as 10 million, more jobs than were impacted by the Great Recession of 2008—and sales is no exception. In fact, Forrester predicts a million sales reps will be displaced by 2020.
And yet, like the doomed revelers in the film "Independence Day" who celebrate the arrival of aliens who promptly blow them up, many salespeople seem to be actually looking forward to the arrival of AI. Take Cien’s Global Study on the Future of Sales, for instance, which found that a full 88 percent of sales professionals expect AI to simply make their jobs easier in the next 10 years, not render their profession obsolete.
Complexica Pty Ltd, a leading provider of Artificial Intelligence software for optimising sales & marketing decisions, announced today that Matt Michalewicz will present at Gartner's International Executive Forum for Chief Executive Officers in Sydney. His keynotes will focus on how Artificial Intelligence is being used within organisations to improve revenue, margin, customer engagement, and competitiveness.
Complexica Pty Ltd, a leading provider of Artificial Intelligence software for optimising sales & marketing decisions, announced today that it has signed a contract with Treasury Wine Estates for the deployment of its What-if Simulator & Optimiser, powered by Complexica’s award-winning Artificial Intelligence platform, Larry, the Digital Analyst®. The software will allow Treasury Wine Estates to answer complex “what-if” questions related to sales territory mapping, resource distribution, logistical journey plans, call frequency, and service level agreements, as well as optimise for various KPIs and objectives.
“Complexica will allow Treasure Wine Estates to modernise its process of conducting customer service related analysis, to a software application that can answer complex questions and optimise for various KPIs at the press of a button,” said Justin Pipito, CFO – ANZ at Treasury Wine Estates. “We have found that answering complex “what-if” questions is a challenging and time-consuming endeavour, and we believe Complexica’s What-if Simulator & Optimiser can provide us with a platform for scenario analysis that will improve our decision-making in the future.”
Complexica Pty Ltd, a leading provider of Artificial Intelligence software for optimising sales and marketing activities, announced today that it has expanded its relationship with DuluxGroup by signing a new contract with the organisation’s Group Digital Capability team. This new contract will allow DuluxGroup to integrate Complexica’s next-generation Customer Opportunity Profiler (COP) and Larry, the Digital Analyst® with the Adobe Campaign Platform to drive more personalised marketing campaigns.
“DuluxGroup is pleased to expand its relationship with Complexica, a valued strategic partner and supplier to our business,” said James Jones, Group Head of CRM at DuluxGroup. “Complexica’s software will enable DuluxGroup to reduce the amount of time required to generate usable insights, increase our campaign automation capability, personalise our communications based on core metrics, and close the loop on sales results to optimise ongoing digital marketing activity.”
Wesfarmers has announced its lineup for speakers for its 2018 IT Conference, with Complexica CEO Matthew Michalewicz opening the event with a keynote on Artificial Intelligence, Big Data, and Disruption. He will be joined by other business leaders at the event, including Paul Bassat, co-founder of SEEK, Square Peg Capital, and Wesfarmers board member, and Anthony Gianotti , Chief Financial Officer of Wesfarmers.
AuSAE are delighted to officially open registrations for the annual AuSAE Conference and Exhibition (ACE) 2018. Under the theme “Ignite your thinking”, ACE will leverage lessons from innovators, corporate sector leaders and leading association professionals to challenge traditional ways of thinking. What is being done differently and how can we change our current business models to adapt, shift and position our businesses for the future? AuSAE is pleased to announce our first keynote addresses for ACE 2018, with Complexica CEO Matthew Michalewicz and Sustainable Peace Advocate Gill Hicks headlining our speaker line up for 2018.
The Asia-Pacific Incentives and Meetings Expo (AIME), has announced an exciting line-up of speakers from Saxton Speakers Bureau for four Up Close and Personal sessions. The influential Australian personalities will cover important themes in separate sessions, including how the future of Australian businesses will be disrupted by evolving economic ecosystems; from the future of technology to the intergenerational workplace.
Session 3 during the event will cover "The Future… What’s happening and how will it change our world?" featuring Complexica CEO, Matthew Michalewicz. The session will focus on the next big ideas that will change life and business as we know it. From Artificial Intelligence (AI) to disruptive technology and even self-driving cars; the way humans interact with and trust technology will have an enormous impact on our everyday lives, and how we do business.
Artificial intelligence (AI) is THE buzzword of 2017, and is quickly reaching the dizzying heights of ‘cloud computing’ and ‘big data’. And like the game-changing technologies that have preceded it, AI’s implications on marketing are extensive. All the biggest martech vendors are rapidly adding AI into their arsenal: From IBM’s Watson cognitive computing platform, to Salesforce’s Einstein, Oracle’s Adaptive Intelligence, Adobe’s Sensei, and Marketo’s Adaptive Engagement platform. Equally, there are plenty of new companies entering the space – Conversica, Ampsy, Sentient and Complexica, to name a few.
Today, many customers are better informed than the salespeople they engage with, largely due to the substantial amount of research they do beforehand. This well-documented phenomenon – of information asymmetry swinging from the salesperson to the customer in recent times – is manifesting itself across countless industries, and is being compounded by another trend called ‘mass personalisation’. Better informed and educated, customers are increasingly dictating what they want and demanding a more personalised service when they buy.
They also want to deal with salespeople who educate them and provide contextually relevant information, and to not waste time on probing questions that highlight ignorance. This amplifies the pressure on sales and marketing departments, who are finding themselves on the wrong end of these trends and ill-equipped to cope. Unable to reverse the tide, many salespeople are finding their once-lucrative jobs disappearing and being replaced by self-service models, and corporate margins are under siege by well-informed consumers who shop the market for the best deals
Where will it all lead? Enter artificial intelligence.