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Complexica Pty Ltd, a leading provider of Artificial Intelligence software for optimising sales and marketing decisions, announced today that it has won a tender at Pfizer Australia for the deployment of its What-if Simulator & Optimiser, powered by Complexica’s award-winning Artificial Intelligence platform, Larry, the Digital Analyst®.

“After evaluating a number of software companies in the marketplace that possess advanced prediction and optimisation capabilities, we have ultimately selected Complexica as our vendor of choice.” said Andrew Endicott, Brand Manager for Pfizer Australia. “We have found that answering complex “what-if” questions is a challenging and time-consuming endeavour, and we believe that Complexica’s What-if Simulator & Optimiser can provide Pfizer Australia with a platform for scenario analysis that will improve our decision-making in the future. We look forward to working with Complexica to address some of the analytical and “what-if” challenges facing our business and operating environment.”

Pfizer Australia is part of Pfizer, Inc., which is the world's largest research-based pharmaceutical company, employing more than 96,000 people globally and turning over in excess of $52 billion annually. The company's key areas of focus are immunology, oncology, cardiology, diabetology/endocrinology, and neurology. Since being founded in 1849, the company has been committed to applying science and its global resources to improve health and well-being at every stage of life. For more information about Pfizer, please visit: www.pfizer.com

Pfizer Australia is rolling out artificial intelligence-based digital analyst tools from Complexica in a bid to improve the pharmaceutical company’s data-driven sales and marketing decision making.

Based on its digital analyst engine, dubbed Larry, Complexica’s What-if Simulator allows Pfizer to test and optimise a range of scenarios based on internal and external data sets. In a statement, the company said it plans to use the software to simulate the impact of sales and marketing strategies, investigate assumptions and hypothesis difficult to test in the real world, and compare the outcome of various what-if scenarios in order to understand what’s contributing to business results.

Pfizer said the software will also help to understand deterministic and non-deterministic factors presented in its business operations, as well as see how variables within different questions impact one another. Pfizer brand manager, Andrew Endicott, said the group evaluated a number of predictive and optimisation offering before opting for Complexica.

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for optimising sales & marketing activities, announced today that Matthew Michalewicz will be a keynote speaker at CRN's Pipeline conference in Melbourne on March 23rd and Sydney on April 7th. His keynote will focus on how Artificial Intellingence and big data are being used in the area of sales force automation, particuarly to improve pricing, margins, and sales efficiency and effectiveness.

Servicing a "long tail" of customers with a large SKU range represents a huge challenge for sales reps in terms of investing time in the right areas. Imagine you're a sales rep working in the wine industry. You have hundreds of licensed premises in your territory and knowing who is best to call on and what to talk about, beyond your specials this month, is a massively difficult thing to figure out. In Australia, the average restaurant or licensed premise has 30 different alcohol sales reps calling every month, let alone all the other suppliers competing for their 'share of wallet'. Hundreds of sales people banging away at them... no wonder it is so difficult to get cut-though as a sale person!

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for optimising sales and marketing activities, announced today that it has signed a contract with Bunzl for the deployment of its Order Management System (OMS) for in-field sales reps and customer service staff. Complexica’s Order Management System (OMS) is powered by Larry, the Digital Analyst®, and provides sales, telesales, and customer service staff with advanced capabilities for intelligent quoting, order processing, CRM, and guided-selling.

“Given we supply over 10,000 customers with an extensive product range in excess of 40,000 SKUs, there is a high level of complexity our team needs to manage on a day-to-day basis,” said Kim Hetherington, CEO of Bunzl Australasia. “To help our sales team focus on what they do best – provide maximum customer service and value to our customers – we have partnered with Complexica to provide real time information by automating processes to reduce inherent complexity, particularly in the areas of in-field quoting and order processing. Complexica’s Order Management System and Larry, the Digital Analyst will provide our sales team of more than 300 with real-time analytics, insights, to empower decision making and enhanced support. This will create more time for our teams to enable them to see more customers each day and provide the Bunzl personalised experience.”

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for optimising sales & marketing activities, announced today that the company’s CEO will be a keynote speaker at the 2016 Australian Payroll Association’s annual conference held in Melbourne on the 21^st of October.

Matthew Michalewicz’s keynote will focus on the topics of big data, disruption, and Artificial Intelligence, and how these trends and market forces will change the future of the workforce. He will provide real-world examples of how Artificial Intelligence has already been applied to payroll and HR data to drive tangible improvements to the bottom line, and how Artificial Intelligence is automating the most complex of tasks in organisations around the world. Engaging and educational, Matthew’s keynote will draw on facts, studies, and real-life examples from his 20-year career running Artificial Intelligence software companies in the United State, Europe, and Australia.

A software robot with an algorithm-based persona is being used to help companies make data-driven decisions in real time.

South Australian company Complexica has developed Larry, the Digital Analyst, which is basically a set of algorithms tuned to complex problems to quickly generate answers that would otherwise take people a very long time to work out. Big Data software algorithms are taking decision-making to a new level, delivering solutions and efficiencies like never before. The global Artificial Intelligence market is forecast to exceed USD $5 billion by 2020.

Artificial intelligence (AI) – and robotics –  has been around for a long time but it has not yet disrupted white collar work very much yet – or has it? And surely our sales profession is safe – no robot could ever sell – or could it? As it turns out AI development has accelerated in recent year and it is now contributing considerably to the sales world and influencing significant change.

Salespeople are great with relationships… Relationships are a value; the problem today is that relationships alone are not enough. We need to have great relationships, and bring insight, and bring value to customers. People don’t want a relationship with an AI entity or a computer or an algorithm, they want a relationship with a person, but the person needs technology to bring more value to the table.

The idea for Complexica emerged from than more than 200 meetings that the founders of the business had over a six-month period in all cities in Australia, whether it was banks, mining, telcos, infrastructure, agribusiness, manufacturers or utilities. They wanted to understand how the world was changing, what problems businesses were dealing with and why those problems had not been addressed. From these meetings, they discovered that businesses were looking for technology that could rapidly analyse complex data.