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Talking Sales 99: “Is Artificial Intelligence really disrupting B2B sales?”

5 April 2016

Artificial intelligence (AI) – and robotics –  has been around for a long time but it has not yet disrupted white collar work very much yet – or has it? And surely our sales profession is safe – no robot could ever sell – or could it? As it turns out AI development has accelerated in recent year and it is now contributing considerably to the sales world and influencing significant change.

Salespeople are great with relationships… Relationships are a value; the problem today is that relationships alone are not enough. We need to have great relationships, and bring insight, and bring value to customers. People don’t want a relationship with an AI entity or a computer or an algorithm, they want a relationship with a person, but the person needs technology to bring more value to the table.

If you were selling to alcohol outlets for example, Complexica's Larry product could do a whole lot of analysis for you to find out – based on seasons, weather, social-economic factors – what sort of products are selling well and what’s going on in that area, so that you can show  up with some valuable information for the customer. Larry can have a look at where you're going and make suggestions, so you get the best yield for your time.

To read the full article, please visit: http://strategicsellinggroup.com/talking-sales-99-is-artificial-intelligence-really-disrupting-b2b-sales

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Topics: Artificial Intelligence, Larry the Digital Analyst, big data

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