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Treasury Wine Estates, Complexica partner for Artificial Intelligence software

23 April 2018

Liquor giant Treasury Wine Estates has signed a contract with the artificial intelligence software Complexica Pty Ltd for the deployment of its What-if Simulator & Optimiser, powered by Larry, the Digital Analyst.

The software company said in a statement the new technology will allow Treasury Wine Estates to answer complex “what-if” questions related to sales territory mapping, resource distribution, logistical journey plans, call frequency and service level agreements, as well as optimise for various KPIs and objectives.

“Complexica will allow Treasury Wine Estates to modernise its process of conducting customer service related analysis, to a software application that can answer complex questions and optimise for various KPIs at the press of a button,” said Justin Pipito, CFO – ANZ at Treasury Wine Estates. “We have found that answering complex ‘what-if’ questions is a challenging and time-consuming endeavour, and we believe Complexica’s What-if Simulator & Optimiser can provide us with a platform for scenario analysis that will improve our decision-making in the future.”

To read the full story, please visit: https://insidefmcg.com.au/2018/04/23/treasury-wine-estates-complexica-partner-for-artificial-intelligence-software 

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