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Treasury Wine Estates Selects Complexica's Artificial Intelligence Software for Optimising Sales Territories and Resource Distribution

20 April 2018

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for optimising sales & marketing decisions, announced today that it has signed a contract with Treasury Wine Estates for the deployment of its What-if Simulator & Optimiser, powered by Complexica’s award-winning Artificial Intelligence platform, Larry, the Digital Analyst®. The software will allow Treasury Wine Estates to answer complex “what-if” questions related to sales territory mapping, resource distribution, logistical journey plans, call frequency, and service level agreements, as well as optimise for various KPIs and objectives.

“Complexica will allow Treasure Wine Estates to modernise its process of conducting customer service related analysis, to a software application that can answer complex questions and optimise for various KPIs at the press of a button,” said Justin Pipito, CFO – ANZ at Treasury Wine Estates. “We have found that answering complex “what-if” questions is a challenging and time-consuming endeavour, and we believe Complexica’s What-if Simulator & Optimiser can provide us with a platform for scenario analysis that will improve our decision-making in the future.”

Treasury Wine Estates is one of the world’s largest wine companies, listed on the Australian Securities Exchange (ASX:TWE) and headquartered in Melbourne, Australia. With over 14,000 hectares of vineyards, 70+ wine brands and over 3,400 global employees, Treasury Wine Estates brings together some of the most popular and collected wines from Australia, California, Italy and New Zealand. Treasury Wine Estates brands include Beringer, Penfolds, Wolf Blass, Stags' Leap, Beaulieu Vineyard, Lindeman's, Sterling Vineyards, 19 Crimes, Chateau St. Jean, Wynns Coonawarra Estate and Castello di Gabbiano. For more information about Treasury Wine Estates, please visit: www.tweglobal.com  

 “We are pleased to welcome one of the world’s large wine companies as a customer of Complexica, said Dr. Zbigniew Michalewicz, Chief Scientist of Complexica, “and look forward to working with the team at Treasury Wine Estates to address some of their analytical, what-if, and optimisation challenges.”

Complexica's What-if Simulator & Optimiser provides decision support for complex “what-if” questions by analysing large internal and external datasets to generate probabilistic predictions and optimised outcomes. Powered by Larry, the Digital Analyst®, Complexica’s What-if Simulator & Optimiser can:

  • Optimise sales territories across the dimensions of size, roles and geography
  • Optimise journey plans to maximise selling time and number of calls made
  • Optimise sales activities to ensure the right staff are assigned to the right activities at the right time
  • Segment customers by opportunity value rather than historical sales
  • Model market conditions to develop an optimal response for various scenarios
  • Model sales & marketing investments to understand their effectiveness and impact
  • Answer complex what-if questions that involve many variables and “moving parts”
  • Investigate a variety of assumptions and hypothesis that are difficult to test in the real-world

Topics: Artificial Intelligence, big data, sales optimisation, Treasury Wine Estates, sales journey plans, sales call planning


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