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Complexica Opens Melbourne Office and Appoints Leonardo Arantes as Sales Manager

22 June 2018

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for optimising sales & marketing decisions, announced today that it has opened an office in Melbourne in the St Kilda Road Towers and appointed Leonard Arantes as Sales Manager for Victoria.

Complexica's CEO, Matt Michalewicz, commented that "Leonardo is the perfect addition to our ever expanding team, with a career in sales that spans 15 years across various B2B selling roles in sales effectiveness, information technology, and analytics. He has a deep appreciation for the value of data analysis in effective sales processes and a passion for leveraging automated analytics and Artificial Intelligence to unlock value for large organisations."

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Complexica Named Winner of 2018 iAward for Artificial Intelligence & Machine Learning Innovation of the Year

15 June 2018

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for optimising sales & marketing decisions, announced today that it was named winner of the 2018 Artificial Intelligence/Machine Learning Innovation category at the Australian Information Industry Association (AIIA) iAwards in SA, the nation’s leading awards program for innovation in the digital economy.

"Each year the awards shine a light on the exceptional achievements of those at the forefront of Australian innovation, and the projects shaping our modern economy,” said Rob Fitzpatrick, AIIA CEO. “We're proud to provide recognition and encouragement to people prepared to bring an idea to life, enabled by technology. Whether they're in start-ups, the public sector, community services, academia, or private enterprise, small and large, the work of the finalists is an inspiration to us all."

 

 

Complexica’s flagship product, Larry, the Digital Analyst® is an AI-based enterprise software application that uses machine learning algorithms and large datasets to generate insights and provide recommendations to sales & marketing staff. The result is an improvement in margin, revenue, and overall sales effectiveness, because Larry is able to provide end users with the answers they need, when they need them, on a fully automated basis (thereby supporting critical business processes for intelligent call planning, quoting, order processing, and pricing).

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DuluxGroup ups the Ante on Digital Play with AI-powered Digital Analyst

19 March 2018

Paints, garden care and home improvement manufacturer, DuluxGroup, is upping its investment into machine learning and algorithmic-based virtual assistance technology and signed an expanded partnership with Complexica.

Nine months after announcing its initial investment into the Complexica Customer Opportunity Profiler (COP) system for its trade paints, texture coatings and protective coatings business, the company will now extend usage to its group digital capability team. 

Specifically, the plan is to integrate COP, which is based on Complexica’s AI-powered digital analyst and sales assistance tool, Larry, with the Adobe Campaign Platform to drive more personalised campaigns. DuluxGroup’s brands include Dulux, Yates, Selleys and Cabot’s.  

“Complexica’s software will enable DuluxGroup to reduce the amount of time required to generate usable insights, increase our campaign automation capability, personalise our communications based on core metrics, and close the loop on sales results to optimise ongoing digital marketing capability,” DuluxGroup group head of CRM, James Jones, said.

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Polyaire Selects Complexica's Artificial Intelligence Software for Sales Force Optimisation

12 March 2018

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for optimising sales and marketing activities, announced today that it has signed a contract with Polyaire for the deployment of its software applications for optimising sales force activities. Complexica will provide Polyaire with advanced capabilities for optimising sales activities through its Customer Opportunity Profiler (COP) and proprietary Artificial Intelligence engine, Larry, the Digital Analyst®.

 

“After evaluating a number of software applications and vendors available on the market, we have decided to partner with Complexica for sales force optimisation and automation,” said Aemel Nordin, Managing Director of Polyaire. “We have found Complexica’s applications to be best suited for our extensive SKU range and large set of customers, being capable of generating recommendations and insights without burdening our sales staff with endless data analysis and interpretation. We have been enjoying working with Complexica and particularly like their partnering approach to solving customer problems. We look forward to deploying Complexica within our business to help sales staff focus on what they do best – providing maximum value and service to our customers.”

Headquartered in South Australia with 27 distribution centres across Australia, Polyaire Pty Ltd is dedicated to providing comfort to Australians through the sale and distribution of air conditioning and heating units and components. For more information, please visit: www.polyaire.com.au 

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DuluxGroup Expands Relationship with Complexica into AI-driven Campaign Delivery

9 March 2018

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for optimising sales and marketing activities, announced today that it has expanded its relationship with DuluxGroup by signing a new contract with the organisation’s Group Digital Capability team. This new contract will allow DuluxGroup to integrate Complexica’s next-generation Customer Opportunity Profiler (COP) and Larry, the Digital Analyst® with the Adobe Campaign Platform to drive more personalised marketing campaigns.

“DuluxGroup is pleased to expand its relationship with Complexica, a valued strategic partner and supplier to our business,” said James Jones, Group Head of CRM at DuluxGroup. “Complexica’s software will enable DuluxGroup to reduce the amount of time required to generate usable insights, increase our campaign automation capability, personalise our communications based on core metrics, and close the loop on sales results to optimise ongoing digital marketing activity.”

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CMO’s Top 17 Marketing Stories of 2017

22 December 2017

Artificial intelligence (AI) is THE buzzword of 2017, and is quickly reaching the dizzying heights of ‘cloud computing’ and ‘big data’. And like the game-changing technologies that have preceded it, AI’s implications on marketing are extensive. All the biggest martech vendors are rapidly adding AI into their arsenal: From IBM’s Watson cognitive computing platform, to Salesforce’s Einstein, Oracle’s Adaptive Intelligence, Adobe’s Sensei, and Marketo’s Adaptive Engagement platform. Equally, there are plenty of new companies entering the space – Conversica, Ampsy, Sentient and Complexica, to name a few.

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Marketing Trends to Consider, Retire and Watch in 2018

29 November 2017

As we look forward toward 2018, we want to provide marketers with a new way of looking at the future. Instead of worrying about all the buzzwords, new techniques, and technologies, we want to help marketers better understand how to listen to trends based on their specific business. What 2018 marketing trends are important for your specific business? Furthermore, what roles and technologies do you need to be successful?

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3 Real Examples of AI Transforming Sales Results

9 November 2017

People have been rather pessimistic in the past about automation and artificial intelligence (AI) creating a ‘sales career apocalypse,’ but they've recently been converted to believe in a far brighter future for those willing to combine old school value with new school technology. Humans who embrace working with bots and leverage advanced technology as they engage prospects and customers will unlock the secret to driving sales pipeline and then progressing through to accelerated revenue. Here are three real world examples of how AI is transforming sales results.

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How AI Can Boost your Company Results

2 November 2017

The hype around artificial intelligence (AI) is at an all-time high, with the AI technology market forecasted to reach $37 billion by 2025. Indeed, there has also been a great deal of discussion around the opportunities and threats to business management and workforce in general. When it comes to AI, there’s a reason for the hype – the potential payoff of embracing it is enormous. In this article, you will gain insight into how companies are already using AI, and find out what can be accomplished with AI in business management.

Now let’s look at how AI can help your business today. Better analysis of insights can improve your business’ return on investment by 10 to 20%, and drive average profit growth of 14%, according to McKinsey & Company. However, in an age of information overload, the human brain is incapable of processing the vast amounts of data to translate that information into knowledge – to make better decisions in business processes optimisation.

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Complexica Expands Team in Australia and Overseas

4 September 2017

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for optimising sales & marketing activities, announced today that created numerous new roles and positions during the past few months, which include the appointment of Dr. Ali Shemshadi, Dr. Riky Tan, and Xiang Li as Machine Learning Scientists, and Iulian Coretchi as General Manager of Testing & Development. Jon Lee has also joined the company as Software Engineering Lead, and Murad Mekhtiev as Business Analyst.

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DuluxGroup Signs Contract with Complexica for Artificial Intelligence Software to Optimise Sales

28 June 2017

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for optimising sales and marketing activities, announced today that it has signed a contract with DuluxGroup for the deployment of a next-generation Customer Opportunity Profiler (COP) system, powered by Larry, the Digital Analyst®. DuluxGroup will deploy the software within its trade paints, texture coatings, and protective coatings businesses to reduce the non-selling time of sales staff, personalise customer interactions and conversations, and automate the manual research undertaken by sales staff.

“After an evaluation process and successful proof-of-concept in 2016, we have chosen to partner with Complexica to upgrade the technological capability of our in-field sales force,” said Stephen Mooney, Group Sales Capability Manager for DuluxGroup. “The next-generation Customer Opportunity Profiler provided by Complexica will serve as a key tool for sales staff to optimise their daily activities, personalise conversations and interactions with customers, and analyse data to generate actionable insights.”

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Complexica CEO Discusses Artificial Intelligence with Marty Switzer on Sky News

9 June 2017

Complexica's CEO, Matthew Michalewicz, joins Marty Switzer on Sky News to dispel some common myths about the rise of Artificial Intelligence, and explain why jobs are not in danger, yet.

 
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