People have been rather pessimistic in the past about automation and artificial intelligence (AI) creating a ‘sales career apocalypse,’ but they've recently been converted to believe in a far brighter future for those willing to combine old school value with new school technology. Humans who embrace working with bots and leverage advanced technology as they engage prospects and customers will unlock the secret to driving sales pipeline and then progressing through to accelerated revenue. Here are three real world examples of how AI is transforming sales results.
Larry, the Digita Analyst from Complexica. Servicing a “long tail” of customers with a large SKU range represents a huge challenge for sales reps in terms of investing time in the right areas. Imagine you’re a sales rep working in the wine industry. You have hundreds of licensed premises in your territory and knowing who is best to call on and what to talk about, beyond you specials this month, is a difficult thing to figure out. In Australia, the average restaurant or licensed premise has 30 different liquor sales reps calling every month, let alone all the other suppliers competing for their ‘share of wallet’. All these sales reps are banging away at them… no wonder it's so difficult to get cut-through!
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