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Complexica Creates Individual Business Units; Promotes Senior staff into Managing Director Roles

5 June 2023

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for optimising sales, marketing, and supply chain activities, announced today that it has structured its operations into vertically-integrated business units focused on specific market sectors and product segments. As part of the new organisational structure, Doug Misener has been promoted to the role of Managing Director of the Consumer Packaged Goods (CPG) business unit; Jon Wheeler has been promoted to the role of Managing Director of the Ports & Logistics business unit – into which the recent Wave Systems acquisitions will be integrated; and Mike Costa has been promoted to the role of Managing Director of the Supply Chain & Sales Enablement business unit. Each business unit will have its own head of sales, head of delivery, and head of product development, allowing the overall Complexica business to provide customers with increased focus on industry-specific solutions and products.

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Complexica Acquires Wave Systems in All Cash Deal

2 June 2023

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for optimising sales, marketing, and supply chain activities, announced today that it has acquired ports & logistics software vendor Wave Systems for an undisclosed amount. Wave Systems brings a multi-million dollar SaaS customer base to Complexica, which includes well-known, blue-chip organisations such as Aurizon, TGE, Toll, Linfox, and Qube Holdings, among others. In addition to bolstering Complexica's customer base within the ports & logistics sector, the acquisition will also increase Complexica's product footprint with a modularised software platform consisting of a Terminal Operating System, Transport Management System, Empty Container Park Management System, Rail Freight Management System, Warehouse Management System and Vehicle Booking System. With M&A being a strategic focus for Complexica, more than $31 million has been raised from well-known institutional investors during the past two years, including Acorn CapitalPerennial PartnersMicroequities Asset Management (ASX: MAM), and MA Financial (ASX: MAF), as well as strategic investor and existing Complexica customer Flinders Ports Holdings.

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Acorn Capital Invests $6.5 million into Complexica, Pushing Total Funds Raised Past $31 Million

29 May 2023

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for optimising sales, marketing, and supply chain activities, announced today that clients and funds managed by Acorn Capital have invested $6.5 million into the company, bringing the total investment by outside investors to more than $31 million since 2021. Acorn will join Complexica's shareholder register alongside other well-known institutional funds, including Perennial Partners, Microequities Asset Management (ASX: MAM), and MA Financial (ASX: MAF), as well as strategic investor and existing Complexica customer Flinders Ports Holdings, which owns and operates nine ports in South Australia, including South Australia's largest container port.

“We’ve been engaged with Complexica for almost a year now. In that time we’ve been able to get to know Matt and the team well and have been impressed with Complexica’s vision and its ability to win significant enterprise customers", said Matt Sheehan, Investment Director at Acorn Capital. "We’re excited to be part of Complexica and look forward to assisting Matt and the team realise the full potential of the Company."

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Complexica CEO to Speak at the 2023 Australian Supply Chain Summit

18 May 2023

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for optimising sales, marketing, and supply chain activities, announced today that the company’s CEO Matt Michalewicz will provide a keynote on the topic of "Optimising Supply Chains through Artificial Intelligence and Digital Transformation" at the 2023 Australian Supply Chain Summit, held on the 6th of June in Sydney. Matt Michalewicz will also moderate a panel around establishing customer-centric demand forecasting & supply planning strategies, where discussion topics will include forecasting around chaos & uncertainty, effective S&OP strategies to balance demand and supply, and introducing strong planning systems & processes for continuous improvement. 

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Complexica is Highly Recommended for Customer Satisfaction in the Australian Achiever Awards

11 May 2023

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for optimising sales, marketing, and supply chain activities, announced that it has received a "Highly Recommended" rating for customer satisfaction in the Computer Systems, Software & Internet Services category of the 2023 Australian Achiever Awards.

Now into its 26th year, the Australian Achiever Awards are an independent, unbiased award system based on assessment ratings from end customers of each business. The awards provide an indication of a well-run business where satisfied customers are a sign that the business is healthy and worthy of praise.

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Buckeridge Group of Companies (BGC) Fibre Cement Selects Complexica for Sales Optimisation

2 May 2023

Complexica, a leading provider of Artificial Intelligence software for optimising sales, marketing, and supply chain activities, has announced that BGC, one of Australia's largest vertically-integrated, construction material businesses, has selected Complexica’s Sales Accelerator and Multiplier (SAM) & CRM software. The goal of the software deployment will be to optimise BGC’s sales force activities, as well as customer relationships and interactions.

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Complexica Appoints Stewart Lammin as Chairman

11 February 2023

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for optimising sales, marketing, and supply chain activities, announced today that Flinders Port Holdings' CEO, Stewart Lammin, has been appointed as the company's Chairman of the Board. Stewart replaces Complexica's Chief Scientist and co-founder, Dr. Zbigniew Michalewicz, who will stay on the board as a Director in addition to his full-time duties as Chief Scientist of the company. Flinders Port Holdings is a substantial shareholder in Complexica, having made a $5 million equity investment in 2021 as part of an $11 million funding round that also included ASX-listed fund manager Microequities Asset Management (ASX: MAM).

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Asahi Lifestyle Beverages selects Complexica for Trade Promotion Optimisation

9 February 2023

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for optimising sales, marketing, and supply chain decisions, announced today that Asahi Lifestyle Beverages (ALB) has selected the Trade Promotion Management and Optimisation (TPX) module of Complexica’s Artificial Intelligence Decision Cloud® software platform. Complexica will provide ALB with advanced capabilities for optimising the value of future promotions based on volume, margin, and net price realisation, as well as enabling goal-based automated scenario planning considering different price points, promoted package groups, promotional mechanics, frequencies, and other variables and KPI objectives.

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The Artificial Intelligence ‘Revolution’ Ensures Our Economy Evolves

4 February 2023

Nearly three decades ago, when now ubiquitous accounting software Excel was launched, there were grave fears it would destroy jobs and wipe out the livelihoods of tens of thousands of bookkeepers whose trade it would replace. In a situation analogous to the one we now face with the recent launch of OpenAI’s ChatGPT (chat generative pre-trained transformer) and various other artificial intelligence and machine-learning-based technologies, Excel was set to automate a whole cohort of jobs out of existence. And it did. But what happened next, and what tends to happen each time a wave of automation and efficiency sweeps through an industry, or indeed the economy, should be the lesson we take away, inspiring us to lean into this new technological revolution, experts say.

Complexica managing director Matthew Michalewicz said engines such as ChatGPT were a natural evolution of the search function. Three decades ago, he said, digging out complex information likely involved heading to your university library and trawling through the stacks until you found what you needed – a process taking many hours, if not a day or two. Search engines, most notably Google, up-ended this paradigm, and ChatGPT is the next step in this process. 

Complexica in the past 18 months has raised $25m from investors including Perennial Partners and Microequities Asset Management, with the money being committed to rapidly growing the business.

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Perennial Invests Additional $1.4 Million into Complexica and Makes Further $1.6 Million Capital Commitment, Bringing Total to $25 Million

11 January 2023

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for optimising sales, marketing, and supply chain activities, announced today that Perennial Partners has invested an additional $1.4 million into the company, along with a further commitment of $1.6 million based upon company performance targets. This brings the total invested and committed capital to $25 million during the past 18 months, and follows Perennial's very recent $3 million investment in November 2022. Other institutional investors in Complexica include Microequities Asset Management (ASX: MAM), ports and logistics operator Flinders Ports Holdings, and ASX-listed investment bank and fund manager MA Financial (ASX: MAF).

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Complexica Named Finalist in the 2022 Wine Industry Impact Awards

7 December 2022

Complexica Pty Ltd, a leading provider of Artificial Intelligence (AI) software for optimising sales, marketing, demand planning and supply chain activities, announced today that it has been named Finalist in the 2022 Wine Industry Suppliers Association's Wine Industry Impact Awards in the Agtech/Digital category. Over 400 wine industry leaders, suppliers, finalists, sponsors, regional representatives, stakeholders, and guests attended the formal gala event to network and celebrate with their team and peers before the festive season (and vintage 2023).

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Perennial Partners Joins Shareholder Register of Complexica, Bringing Total to $22 Million Invested During Past 18 Months

6 December 2022

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for optimising sales, marketing, and supply chain activities, announced today that Perennial Partners invested $3 million into the company, bringing the total investment by outside investors to $22 million during the past 18 months. They will join existing institutional investors on the shareholder register, which include well-known fund manager Microequities Asset Management (ASX: MAM), ports and logistics operator Flinders Ports Holdings, and ASX-listed investment bank and fund manager MA Financial (ASX: MAF).

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