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Complexica news and blog



Metcash Engages Complexica to Bring in the Smarts

19 July 2019

Metcash has implemented Complexica's artificial intelligence (AI)-powered Promotional Campaign Manager (PCM) to bring a little more ‘smarts’ to its promotional and retailer profitability. Phase one is complete, after the agreement was signed last year, within Metcash’s liquor division, Australian Liquor Marketers (ALM), which operates out of 15 distribution centres in Australia and New Zealand. In July, Complexica and ALM kicked off phase two of the project, which will introduce advanced prediction and optimisation capabilities into the deployed system.  

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CSR Turns to Complexica for Artificial Intelligence Software within its Store Network

4 July 2019

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for optimising sales and marketing activities, announced today that it has signed a contract with CSR for Complexica’s Artificial Intelligence software for use within in its Gyprock Trade Centres.

“As the leading brand of plasterboard in Australia, CSR Gyprock is always seeking ways to provide a better customer experience and solidifying the Gyprock Trade Centres’ reputation for providing quality, value and local expert advice,” said Troy Jones, Regional General Manager. “Given the rise of Artificial Intelligence and big data analytics in recent times, we have engaged Complexica to explore how we can provide the Gyprock Trade Centre team with predictive insights on sales and customers, as well as optimised recommendations that are store and customer-specific, rather than endless reporting that needs to be analysed and interpreted."

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Pernod Ricard Winemakers Selects Complexica for Major Artificial Intelligence Project to Digitise and Globally Optimise Supply Chain Operations

14 June 2019

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for optimising sales, marketing, and supply chain decisions, announced today that it has signed a contract with Pernod Ricard Winemakers for the AI Foundations project, which will deliver advanced Artificial Intelligence and machine learning capabilities to various supply chain and production functions within Pernod Ricard Winemakers. The project is a significant investment, establishing a long-term partnership which will transition Pernod Ricard Winemakers’ operation away from paper, whiteboard, and spreadsheet-based systems, towards Complexica’s cloud-based applications for planning, scheduling, and push/pull optimisation.

“After conducting an evaluation and assessment process earlier this year, we have selected Complexica as our vendor of choice for our AI Foundations project, which will seek to optimise our business performance, by enhancing decision making and improving our ways of working, while making work safer for our employees,” said Brett McKinnon, Global Operations Director at Pernod Ricard Winemakers. “We wanted to partner with an organisation that could provide global thought leadership on applied Artificial Intelligence – particularly in areas such as global optimisation and multi-objective optimisation – and had a deep appreciation of winemaking production processes, and the inherent complexities that exist within supply chains. We found that partner in Complexica and look forward to working together in the years ahead.”

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PFD Food Services Selects Complexica for AI-driven CRM and In-Field Sales Enablement & Optimisation

20 May 2019

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for optimising sales, marketing, & supply chain decisions, announced today that it has signed a contract with PFD Food Services for the deployment of its AI-driven software to automate and optimise in-field sales activities. Under the contract, PFD Food Services will deploy Complexica’s Touchless CRM, Customer Opportunity Profiler (COP) and Order Management System (OMS), which are all powered by Complexica’s award-winning Artificial Intelligence engine, Larry, the Digital Analyst®. The cloud-based applications will be deployed as an integrated platform to assist PFD’s in-field sales team across the entire sales process – from call planning and visiting customers, through to in-field quoting & ordering and the recording of customer information.

“After evaluating a number of software systems available in the marketplace, we have ultimately selected Complexica for sales force automation and CRM,” said Kerry Smith, CEO of PFD Food Services. “Given our extensive product range and long tail of hospitality customers, Complexica’s applications are best suited to deal with this inherent complexity without burdening our team with endless data entry. We look forward to deploying Complexica’s software to help us provide customers with maximum value and service.”

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Metcash Goes Live with Complexica's Promotional Campaign Manager and Embarks on Phase 2

1 May 2019

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for optimising sales, marketing, & supply chain decisions, announced today that its award-winning Promotional Campaign Manager (PCM) software has gone live on time and on budget within Metcash’s liquor division - Australian Liquor Marketers (ALM). Next month, Complexica and ALM will kick off phase 2 of the project, which will introduce advanced prediction and optimisation capabilities into the deployed system.  

“We are  excited to progress our partnership with  Complexica to the next phase, with the initial roll out of their Promotional Campaign Manager (PCM) software being well received by the business and delivering on the promise of removing duplication and manual work from our processes. Phase two of the project will allow us to build promotional programs using advanced prediction and optimisation algorithms, to ensure the best possible outcomes for our retailers,” said Joel Zamek, General Manager of Merchandising at Australian Liquor Marketers.

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Artificial Intelligence and Pharma Sales

2 April 2019

Research into artificial intelligence (AI) started in the 1950s but the technology has only recently been put to use by industry. In fact, this time last year, just 15% of businesses were using AI and 31% planned to use it within a year. According to Veeva, the technology could transform pharmaceutical sales in 2019. Put simply, AI is the development of ‘intelligent’ computers that can perform a number of human-like tasks. The technology should develop traits, such as reasoning, problem-solving, perception and planning, and learn from past experiences. Overall, AI should think and behave rationally, in a way that is similar to humans.

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Future-Proof Selling: AI & How it's Optimising Sales Activities

25 March 2019

Matt Michalewicz has spent his whole working life in the AI field. He is a serial entrepreneur who is currently the founder and CEO of Complexica, an amazing tech company at the cutting edge of AI solutions for the sales function. Matt shares what's going on in the world of AI in general, and then narrows in on how it can assist the sales function. Many companies are applying this technology already, and it's clear that we will all be following suit very soon - or risk being left behind. The Complexica software application, called Larry, the Digital Analyst®, helps salespeople visit the right customers at the right time, and assists them with the best talking points in order to improve your productivity. Sales reps (especially those with busy territories) just don't have the time to fully research every call manually. Larry does it all for you, and provides relevant advice directly to your tablet or phone.

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ALM Aims to Champion Successful Independents

14 March 2019

Speaking to the 2019 Annual Leaders Forum edition of National Liquor News, Rod Pritchard the Interim CEO of ALM detailed the great shape the business is in and how it aims to continue delivering sustainable growth for its independents into 2019.

When asked how he planned on continuing to build and improve the IBA network into 2019, Rod answered: “Our IBA offer is fully focused on delivering against the needs of our shoppers. We tailor our offer for each of our retail banners in the IBA network, to best meet the changing shopper expectations across the various retail channels that exist in the market. We utilise the shopper insights and data that we have at our disposal to make informed ranging and programming decisions, and to fine tune our offer accordingly. We recently announced our partnership with Complexica – who are experts in the artificial intelligence field – and we will be rolling out the new promotions platform that they have developed for us in the first quarter of 2019. This is a particularly exciting initiative for us, and we expect our retailers and suppliers to mutually benefit from the outputs of the new platform.”

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Costa Group Selects Complexica for Digital Strategy

1 March 2019

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for optimising sales, marketing, & supply chain decisions, announced today that it has signed a contract with Costa Group to develop a digital strategy and roadmap for the business. Under the contract, Complexica will look at modernising the market trading model through online capabilities that enable self-service, the capture of orders electronically, a live view into stock positions and pricing, and an omni-channel experience for all customers.

“We have partnered with Complexica to develop an end-state digital vision and roadmap for Costa Group, which would provide a unified experience for customers across all online and offline channels, including mobile, e-commerce, social media, field sales, as well as market trading floors,“ said Damian Bourne, General Manager of Costa Group Farms & Logistics. “We look forward to working with the Complexica team on this strategic engagement to develop an omni-channel technology and marketing strategy for Costa Group.”

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Complexica Chief Scientist Honoured with IEEE Lifetime Achievement Award for Artificial Intelligence Research

15 February 2019

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for optimising sales, marketing, & supply chain decisions, announced today that the company's Chief Scientist - Dr. Zbigniew Michalewicz - has been named recipient of the prestigious 2019 IEEE Pioneer Award for Evolutionary Computation research. He has published more than 300 technical papers in peer-reviewed journals during the past 30 years, along with many books, including the monograph Genetic Algorithms + Data Structures = Evolution Programs, which was translated into many languages and cited more than 20,000 times in other journals, books, and scientific publications. Dr. Zbigniew Michalewicz is one the world's most cited scientists in the area of Evolutionary Computation, according to Google Scholar, with more than 50,000 scientific citations.

"Prof. Zbigniew Michalewicz played a pivotal role in studying how to effectively apply evolutionary computation methods to solving challenging real-world optimization problems. His numerous early papers on constrained optimization drew considerable attention and contributed enormously to bridging the gaps between academic research and practical problem solving," said IEEE Fellow Professor Leszek Rutkowski. "By any standard,  Prof. Zbigniew Michalewicz’s achievements in scientific research, as well as in solving problems of practical relevance, are extraordinary."

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Australian Manufacturing Brand Looks to AI to Increase Marketing ROI

4 February 2019

Diminishing ROI on advertising spend has led local company, Australian Outdoor Living, to invest in artificial intelligence (AI) for sales and marketing optimisation for the first time. Australian Outdoor Living has engaged Complexica to deploy of its What-if Simulator & Optimiser, powered by AI platform, Larry, the Digital Analyst®. The software will be used to optimise Australian Outdoor Living's marketing mix and media spend decisions.

“Our challenges include identifying the point of diminishing return for advertising spend, identifying the optimal split of marketing budget in the different marketing channels, and improving cost per lead,” said Daryl Chim, Australian Outdoor Living COO. “Previously, we were using historical results/reports, and local knowledge and experience of the team for this. However, we wanted a consistent data analysis method, to improve cost and business efficiency, and to mitigate the risk of ‘brain drain’ and loss of experience through the departure of key staff.

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Complexica Increases Footprint in Food & Beverage Industry with Addition of Cellarmasters

28 January 2019

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for optimising sales, marketing, & supply chain decisions, announced today that it has signed a contract with Cellarmasters to provide the online retailer with advanced analytics services. The engagement will allow Cellarmasters to investigate and draw out actionable insights from a variety of data sets, with a view to optimise personalisation. Other Complexica customers in the food & beverage industry include Liquor Marketing Group (LMG), Australian Liquor Marketers (ALM), Treasury Wine Estates, Pernod Ricard Winemakers, CostaGroup, and PFD Food Services

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