Artificial intelligence is being used by retailers across the entire product supply chain and customer service cycle, including key areas such as pricing and promotional planning. Artificial Intelligence can determine the best price for individual items using data including seasonality, price elasticity customer product preferences and purchase histories, along with real-time inputs on inventory levels and competitive products and prices. This results in more specific discounts or marginal price increases on individual SKUs to increase demand and maximise profits. Metcash’s ALM last year announced a partnership with AI provider Complexica for standardising and optimising its promotions by using its PCM capabilities to plan and analyse campaigns, along with predicting and optimising their effectiveness.
Chris Baddock has officially taken over as CEO at Australian Liquor Marketers (ALM) after being announced as Scott Marshall’s successor back in October last year. Baddock is a well credentialed executive with more than 25 years of experience, many of those in liquor, with a background on both the supplier and retailer sides. For its September issue, National Liquor News caught up with Baddock to find out a bit more about his background and what his plans are for ALM moving forward.
NLN: Can you tell me a bit about ALM’s partnership with Complexica and how that’s progressing?
It’s exciting. We’re in phase one, and phase one is going to ensure that we optimise the promotional programming for our retailers. What it’s really doing is focusing on what the consumers are purchasing today, that will help us understand what’s emerging regarding categories. And through literally hundreds of thousands of lines of data, understand what the correct mix is for both the consumer and the retailer. So, it’s giving us the optimal mix and we’ve already scoped phase two and three. That is where artificial intelligence (AI) will help us build even more effective promotional programming.
Complexica Pty Ltd, a leading provider of Artificial Intelligence software for supply & demand optimisation, announced today that it has expanded its relationship with DuluxGroup into the area of pricing optimisation. This new contract will allow DuluxGroup to integrate Complexica’s next-generation Customer Opportunity Profiler (COP) and Larry, the Digital Analyst® with the pricing optimisation capabilities available in its Order Management System (OMS).
Complexica Pty Ltd, a leading provider of Artificial Intelligence software for optimising sales, marketing, & supply chain decisions, announced today that the company's CEO – Matt Michalewicz – joined Dr Ross Farrelly, IBM's Director of Data Science and Artificial Intelligence to present on the subject of applied AI across two cities in Australia on the 20th and 21st of August.
Complexica Pty Ltd, a leading provider of Artificial Intelligence software for optimising sales, marketing, and supply chain decisions, announced today that its Artificial Intelligence platform – Larry, the Digital Analyst® – was named winner of the 2019 Australian Business Award for Software Innovation. The award was based on Complexica's innovative use of multiple, self-selecting algorithms to automatically access a vast array of data sources (both structured and unstructured, such as internet data scraped from relevant websites), analyse these datasets along with internal customer data, and provide optimised recommendations for sales, marketing, & supply chain staff on a fully automated basis.
When applied to sales & marketing activities, Larry, the Digital Analyst® can improve revenue & margin by directing sales staff to the best opportunities, along with recommendations on what conversations to have, what products to offer, and what price to quote. Larry can also optimise promotional planning, sales territory mapping, pricing & margin, as well as cross-selling, up-selling and churn prevention. For more information on Complexica's Larry,the Digital Analyst®, please visit: https://www.complexica.com/software/larry-the-digital-analyst
Complexica Pty Ltd, a leading provider of Artificial Intelligence software for optimising sales, marketing, & supply chain decisions, announced today that the company's CEO – Matt Michalewicz – was the opening keynote speaker at Toll's 2019 Future Logistics conference in Melbourne. Matt's presentation focused on the differences between innovation & disruption, macro trends that are driving disruption and re-shaping customer expectations across various industries, the rise of Artificial Intelligence, and how to enable innovation from within and partner across silos, operating units, and businesses to generate greater win-win outcomes.
Metcash has implemented Complexica's artificial intelligence (AI)-powered Promotional Campaign Manager (PCM) to bring a little more ‘smarts’ to its promotional and retailer profitability. Phase one is complete, after the agreement was signed last year, within Metcash’s liquor division, Australian Liquor Marketers (ALM), which operates out of 15 distribution centres in Australia and New Zealand. In July, Complexica and ALM kicked off phase two of the project, which will introduce advanced prediction and optimisation capabilities into the deployed system.
Complexica Pty Ltd, a leading provider of Artificial Intelligence software for optimising sales and marketing activities, announced today that it has signed a contract with CSR for Complexica’s Artificial Intelligence software for use within in its Gyprock Trade Centres.
“As the leading brand of plasterboard in Australia, CSR Gyprock is always seeking ways to provide a better customer experience and solidifying the Gyprock Trade Centres’ reputation for providing quality, value and local expert advice,” said Troy Jones, Regional General Manager. “Given the rise of Artificial Intelligence and big data analytics in recent times, we have engaged Complexica to explore how we can provide the Gyprock Trade Centre team with predictive insights on sales and customers, as well as optimised recommendations that are store and customer-specific, rather than endless reporting that needs to be analysed and interpreted."
Complexica Pty Ltd, a leading provider of Artificial Intelligence software for optimising sales, marketing, and supply chain decisions, announced today that it has signed a contract with Pernod Ricard Winemakers for the AI Foundations project, which will deliver advanced Artificial Intelligence and machine learning capabilities to various supply chain and production functions within Pernod Ricard Winemakers. The project is a significant investment, establishing a long-term partnership which will transition Pernod Ricard Winemakers’ operation away from paper, whiteboard, and spreadsheet-based systems, towards Complexica’s cloud-based applications for planning, scheduling, and push/pull optimisation.
“After conducting an evaluation and assessment process earlier this year, we have selected Complexica as our vendor of choice for our AI Foundations project, which will seek to optimise our business performance, by enhancing decision making and improving our ways of working, while making work safer for our employees,” said Brett McKinnon, Global Operations Director at Pernod Ricard Winemakers. “We wanted to partner with an organisation that could provide global thought leadership on applied Artificial Intelligence – particularly in areas such as global optimisation and multi-objective optimisation – and had a deep appreciation of winemaking production processes, and the inherent complexities that exist within supply chains. We found that partner in Complexica and look forward to working together in the years ahead.”
Complexica Pty Ltd, a leading provider of Artificial Intelligence software for optimising sales, marketing, & supply chain decisions, announced today that it has signed a contract with PFD Food Services for the deployment of its AI-driven software to automate and optimise in-field sales activities. Under the contract, PFD Food Services will deploy Complexica’s Touchless CRM, Customer Opportunity Profiler (COP) and Order Management System (OMS), which are all powered by Complexica’s award-winning Artificial Intelligence engine, Larry, the Digital Analyst®. The cloud-based applications will be deployed as an integrated platform to assist PFD’s in-field sales team across the entire sales process – from call planning and visiting customers, through to in-field quoting & ordering and the recording of customer information.
“After evaluating a number of software systems available in the marketplace, we have ultimately selected Complexica for sales force automation and CRM,” said Kerry Smith, CEO of PFD Food Services. “Given our extensive product range and long tail of hospitality customers, Complexica’s applications are best suited to deal with this inherent complexity without burdening our team with endless data entry. We look forward to deploying Complexica’s software to help us provide customers with maximum value and service.”
Complexica Pty Ltd, a leading provider of Artificial Intelligence software for optimising sales, marketing, & supply chain decisions, announced today that its award-winning Promotional Campaign Manager (PCM) software has gone live on time and on budget within Metcash’s liquor division - Australian Liquor Marketers (ALM). Next month, Complexica and ALM will kick off phase 2 of the project, which will introduce advanced prediction and optimisation capabilities into the deployed system.
“We are excited to progress our partnership with Complexica to the next phase, with the initial roll out of their Promotional Campaign Manager (PCM) software being well received by the business and delivering on the promise of removing duplication and manual work from our processes. Phase two of the project will allow us to build promotional programs using advanced prediction and optimisation algorithms, to ensure the best possible outcomes for our retailers,” said Joel Zamek, General Manager of Merchandising at Australian Liquor Marketers.
Research into artificial intelligence (AI) started in the 1950s but the technology has only recently been put to use by industry. In fact, this time last year, just 15% of businesses were using AI and 31% planned to use it within a year. According to Veeva, the technology could transform pharmaceutical sales in 2019. Put simply, AI is the development of ‘intelligent’ computers that can perform a number of human-like tasks. The technology should develop traits, such as reasoning, problem-solving, perception and planning, and learn from past experiences. Overall, AI should think and behave rationally, in a way that is similar to humans.