Got more data than any human can possibly absorb and lots of decisions to make in a short amount of time? Complexica can help. The Adelaide-based firm develops and implements software applications used by large firms to digitalise and optimise their sales, marketing, and supply chain activities - a couple of simple examples include helping Flinders Ports - also a shareholder - decide where to stack their containers, or suggesting sales offers to reps from Liquorland. Other customers include Pfizer, global wine giant Pernod Ricard, Metcash and Endeavour Group. Acorn Capital recently invested $6.5m in Complexica, bringing its total funds raised to more than $31m since 2021, and at about the same time it acquired ports-focused software vendor Wave Systems in an all-cash deal.
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