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Complexica Adds Senior Hires to Bolster Growth Ambitions

3 August 2022

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for optimising sales, marketing, and supply chain activities, announced today the addition of several new senior staff numerous during the past month, which include the appointment of Dr. Soner Teknikeler as Senior Manager, Customer Solutions, Kalyan Avvaru as Principal Solutions Architect, and Andres Colombari as Senior Customer Engagement Manager.

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Endeavour Group selects Complexica’s Decision Cloud® for AI-driven Promotional Planning & Pricing Optimisation after Global Tender for Best-of-breed Software

12 July 2022

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for optimising sales, marketing, and supply chain decisions, announced today that Endeavour Group Limited (ASX: EDV) has selected Complexica's Promotional Campaign Manager (“PCM”) – which is a module of the Decision Cloud® software platform – as its product of choice to enable AI-driven promotional planning and pricing optimisation across the Dan Murphy’s and BWS network of stores. The transformational project has commenced this month with multiple go-lives planned for this financial year and next.

"Endeavour is committed to the continual improvement and execution of strategies that can create value for our customers, suppliers, and shareholders,” said Andy Sutton, General Manager, Data-led Transformation at Endeavour Group. “Given the high degree of operational complexity within our business, the formulation and analysis of these strategies requires software capable of providing our teams with advanced planning, prediction, and optimisation functionality to assist their decision-making process and outcomes sought. After an extended and international evaluation process, we have decided to partner with Complexica to accelerate the development of a world-class promotional planning and optimisation capability within our merchandise team, which will be based upon Complexica’s award-winning software platform for promotional planning and pricing optimisation.”

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PwC Enters into Strategic Alliance with Complexica

1 June 2022

Complexica Pty Ltd, a leading provider of Artificial Intelligence software that counts iconic brands such as Arnott’s, Asahi, Pernod Ricard, DuluxGroup amongst its customers, announced today that it established a strategic alliance with PwC Australia in the space of Revenue Growth Management (RGM) and Trade Promotion Optimisation (TPO). Go-to-market planning is underway and in-market activities will commence in the coming months.

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Complexica in Hunt for Software Companies

25 April 2022

Artificial intelligence outfit Complexica, which is looking to list on the ASX in the medium term, is on the hunt for software companies it can acquire and inject its AI smarts into. The Adelaide company, which has attracted pre-IPO investments from Microequities Asset Management and listed fund manager MA Financial, specialises in process and sales optimisation, and counts Pfizer, Pernod Ricard and Dulux group among its clients.

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Kellogg's Partners with Complexica After International Search for Best-in-class Trade Promotion Management and Trade Promotion Optimisation Software

31 March 2022

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for supply & demand optimisation, announced today that following an international market assessment to understand best-in-class capability across both Trade Promotion Management ("TPM") and Trade Promotion Optimisation ("TPO") software vendors, Kellogg's Australia has partnered with Complexica for end-to-end TPM and TPO software. The project scoping connected with the TPM and TPO software commenced last month with the scoping of Complexica’s Promotional Campaign Manager (“PCM”) – which is a module of the Decision Cloud® artificial intelligence platform - across all Kellogg’s Australia channels and customer groups across Australia and New Zealand.

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Complexica Awarded High Commendation in the ASCL Supply Chain Management Awards

24 March 2022

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for supply & demand optimisation, announced today that it has been awarded High Commendation in the Australian Supply Chain & Logistics (ASCL) 60th-anniversary awards in the Supply Chain Management category. 

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Complexica Appoints Mark MacLellan as Director of Ports & Logistics

15 March 2022

Complexica Pty Ltd, a leading provider of Artificial Intelligence (AI) software for supply & demand optimisation, announced today that Mark MacLellan will be joining the company as Director of Ports & Logistics. A seasoned software industry executive, Mark will provide Complexica with leadership within the ports and logistics sector, which is one of the company's key market verticals. With more than 20 years of experience gained from software development, management consulting, and military intelligence, Mark brings a relentless energy and proven ability to achieve results.

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ASX-listed MA Financial Group Invests in Complexica, Bringing Total to $19 Million Raised During Past Half Year

1 March 2022

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for supply & demand optimisation, announced today that funds managed and advised by the asset management division of MA Financial Group (ASX: MAF) have invested $3 million into the company, bringing the total investment by outside investors to $19 million during the past half year. In the later part of 2021, well-known fund manager Microequities Asset Management (ASX: MAM) made an $8 million equity investment into Complexica, followed by ports and logistics operator Flinders Ports Holdings which made a $5 million strategic investment.

“I was lucky enough to be introduced to the exciting products Complexica have developed and the significant value they can add to a business through one of their customers,” said John Garrett, Managing Director at MA Financial. “Studying the works of Carlota Perez and technological revolutions it's evident we’re in the early innings of Artificial Intelligence adoption which will see AI diffuse across a wider circle of industries and activities. Complexica’s significant first mover advantage and track record of success position them to win clients looking to manage and optimise decision making in an environment of exponential growth in data. We look forward to being part of that journey.”

MA Financial Group is an ASX listed (ASX:MAF) diversified financial services firm specialising in asset management, lending, corporate advisory & equities. MA Financial Group’s asset management business currently has almost $7 billion of assets under management. For more information, please visit: https://mafinancial.com/about 

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Complexica Awarded High Commendation in ASCL Supply Chain Management Awards

4 February 2022

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for supply & demand optimisation, announced today that it has been awarded a High Commendation in the Australian Supply Chain & Logistics Awards (ASCLA) 60th anniversary awards in the Supply Chain Management category. 

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Complexica Opens Sydney Office

14 January 2022

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for supply & demand optimisation announced today that it has opened an office in North Sydney at 2 Elizabeth Street, and made multiple new staff appointments to support the company's growing customer base in New South Wales. The opening of the Sydney office tops a significant year for Complexica, where the company was named one of Australia's Top 20 Tech Companies, announced two investment rounds of $5 million from MAM and $11 million from Flinders Ports, added multiple iconic brands as customers such as Arnott's and Asahi, and published The Rise of Artificial Intelligence and moved the company's head office into the Complexica Building.

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IPO Flow to Remain High, Boosted by Special Purpose Funds

4 January 2022

A strong flow of capital into dedicated pre-IPO funds will keep the initial public offers flowing in 2022, while private capital is also increasingly on the hunt for exposure to the transition to a low carbon economy, John Kain, the managing director of mid-tier M&A firm Kain Lawyers says. Mr Kain, whose firm last year advised on deals including Archer Capital’s sale of V8 Supercars and Silk Laser’s $52m acquisition of Australian Skin Clinics, said the special purpose funds, which invested in private companies looking to list on the ASX in the short to medium term, had been growing in popularity.

Microequities Asset Management also in August launched its “Private to Beyond the IPO Fund” which is targeting 15-25 per cent returns. That fund invested $5m in Adelaide artificial intelligence company Complexica in mid-2021, following up with another $3m in December.

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Flinders Port, Microequities Back Complexica in $11 Million Raise

14 December 2021

Microequities Asset Management has doubled down on its investment in supply and demand optimisation technology platform Complexica, backing the business in an $11 million round led by Flinders Port Holdings.The latest funding takes Complexica’s total to $16 million since August. The company, which counts the likes of Arnott’s Group, Metcash, Pfizer, DuluxGroup, Pernod Ricard and Lion as customers, will use the funds for software development, centred on the next generation of software for ports globally.

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