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ASX-listed MA Financial Group Invests in Complexica, Bringing Total to $19 Million Raised During Past Half Year

1 March 2022

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for supply & demand optimisation, announced today that funds managed and advised by the asset management division of MA Financial Group (ASX: MAF) have invested $3 million into the company, bringing the total investment by outside investors to $19 million during the past half year. In the later part of 2021, well-known fund manager Microequities Asset Management (ASX: MAM) made an $8 million equity investment into Complexica, followed by ports and logistics operator Flinders Ports Holdings which made a $5 million strategic investment.

“I was lucky enough to be introduced to the exciting products Complexica have developed and the significant value they can add to a business through one of their customers,” said John Garrett, Managing Director at MA Financial. “Studying the works of Carlota Perez and technological revolutions it's evident we’re in the early innings of Artificial Intelligence adoption which will see AI diffuse across a wider circle of industries and activities. Complexica’s significant first mover advantage and track record of success position them to win clients looking to manage and optimise decision making in an environment of exponential growth in data. We look forward to being part of that journey.”

MA Financial Group is an ASX listed (ASX:MAF) diversified financial services firm specialising in asset management, lending, corporate advisory & equities. MA Financial Group’s asset management business currently has almost $7 billion of assets under management. For more information, please visit: https://mafinancial.com/about 

 “Since our investment in Complexica less than a year ago, we have been joined by Flinders Ports as a strategic investor and now funds managed by MA Financial Group,” said Carlos Gil, CEO of Microequities Asset Management. “Like Microequities, MA Financial shares a long-term vision for Complexica and will be a constructive shareholder as Complexica builds momentum with its industry leading Decision Cloud software platform.”

Complexica is a leading provider of Artificial Intelligence software applications that can optimise sales, marketing, and supply chain decisions, particularly for organisations characterised by a large SKU range and long tail of customers. The company was founded upon the research of several world-renown computer scientists, and has commercialised a modularised software platform called Decision Cloud® that empowers staff across multiple business functions to make better decisions. Decision Cloud® is powered by Complexica's Artificial Intelligence engine Larry, the Digital Analyst®, which was named the 2018 Australian Innovation of Year.

“The last 12 months have been transformational for Complexica, with the addition of many new staff, opening of new offices, addition of strategic customers like Asahi, Arnott’s, and Flinders Ports, expansion of our management team, and the raising of almost $20 million in capital from stellar fund managers such as Microequities and MA Financial,” said Matt Michalewicz, CEO of Complexica. “All of these developments have enabled us to develop a platform for growth going into 2022 and beyond, with many exciting developments in the pipeline.”


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