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Coventry to Implement Complexica's Order Management System (OMS) and Larry, the Digital Analyst®

15 April 2016

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for optimising sales & marketing activities, announced today that it has signed a contract with Coventry Group (ASX: CYG) for the delivery of its cloud-based Order Management System (OMS). Coventry will use OMS along with Larry, the Digital Analyst® to provide its telesales operators and in-field reps with intelligent quotation and guided selling capabilities.

“The goal of modern sales & marketing is to provide the right offer to the right customer at the right time using the right channel. This problem is not easy to solve and requires a lot of analytics,” said Peter Caughey, CEO of Coventry Group. “Rather than building out an internal analytics team to investigate and analyse countless data sets, we have engaged Complexica to provide our sales reps with the answers they need, when they need them, on a fully automated basis through their cloud-based Order Management System. We are excited about the benefits that OMS and Larry, the Digital Analyst will deliver to our business.”

Coventry Group (ASX:CYG) is an Australia-based distributor of industrial products and operates throughout Australia and New Zealand. The Company operates in four divisions, which include fasteners, fluid systems, gaskets, and hardware. The company employs approximately 650 people, with annual revenue of $190 million. For more information about Coventry Group, please visit: www.cgl.com.au

Larry will join Coventry’s workforce as a Digital Analyst, tasked with analysing large internal and external datasets on a 24/7 basis to provide customers with win-win outcomes through Complexica's Order Management System (OMS). Larry will serve as a recommendation engine within Coventry’s transactional environment to provide customers with personalised offers and automated insights, initially through telesales operators and in-field sales reps, and later through Coventry’s online store.

“We are proud to add Coventry Group as a customer of Complexica, and look forward to driving a variety of revenue and margin benefits for the business through the deployment of our Order Management System (OMS) along with Larry, the Digital Analyst,” said Matthew Michalewicz, CEO of Complexica. “Larry will revolutionize the precision of Coventry’s customer segmentation and personalisation of offers, and we look forward to working with them to increase their sales & marketing efficiency.”


Topics: Artificial Intelligence, Larry the Digital Analyst, sales optimisation, Coventry Group, guided selling


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