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Australian Outdoor Living Goes Live with Complexica's Decision Cloud® for Media Spend Optimisation, and Commences National Rollout

18 December 2019

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for supply & demand optimisation, announced today that Australian Outdoor Living has gone live with its What-if Simulator & Optimiser, powered by Complexica’s award-winning Artificial Intelligence engine, Larry, the Digital Analyst®. A national roll out of the software has now commenced, to allow Australian Outdoor Living to optimise its marketing mix and media spend decisions within each state.

 “We have enjoyed working with the Complexica team during the past year to deploy their Artificial Intelligence software, which provides advanced prediction and optimisation capabilities for media spend allocation decisions,” said Daryl Chim, Chief Operating Officer at Australian Outdoor Living. “Now in production, Complexica’s What-if Simulator & Optimiser provides us with a platform for improved decision-making and enhanced marketing ROI, and we look forward to rolling out the software to all of our sites during the next few months."

Australian Outdoor Living is an iconic Australian brand designing and manufacturing outdoor living and home improvement products and services. The company offers outdoor PVC shade and cafe blinds, roller shutters, artificial grass lawns, swimming pools, timber decking, carports, verandahs, and pergolas. It serves homeowners through its offices in Adelaide, Perth, Melbourne, Newcastle, Canberra, Brisbane and Sydney. The company was founded in 2005, employs over 200 staff nationally, and is based in Regency Park, South Australia. For more information about Australian Outdoor Living, please visit: Australian Outdoor Living

“We have greatly enjoyed working with Daryl Chim and the Australian Outdoor Living team in 2019, and are delighted to see our What-if Simulator and Optimiser in production use at their head office,” said Mike Costa, Director of Strategic Accounts and Customer Success. “We are also delighted to embark on a national roll out of the application, which will provide each state with advanced capabilities for media spend optimisation.”

Complexica's What-if Simulator & Optimiser is a module of Decision Cloud®, and provides decision support for complex “what-if” questions by analysing large internal and external datasets to generate probabilistic predictions and optimised outcomes. Powered by Larry, the Digital Analyst®, Complexica’s What-if Simulator & Optimiser will assist Australian Outdoor Living to:

  • Increase the average lead count per week
  • Reduce the average cost per lead (CPL) per source
  • Provide an optimal split & allocation of the marketing budget
  • Increase marketing ROI by identifying the point of diminishing returns

Complexica has been the recipient of many recent awards, including the 2018 Australian Innovation of Year, the 2018 iAward for Artificial Intelligence & Machine Learning and the 2018 Australian Business Award for CRM Innovation.


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