Complexica is a leading provider of Artificial Intelligence software for optimising sales & marketing activities, particularly for:
- Manufacturers with a direct sales force and a "long tail" of customers
- Wholesalers & distributors with a large SKU range and multi-channel sales (in-field, telesales, and online)
- Retailers that are "promotion driven"
- Marketing departments wanting to personalise customer interactions, messages, and "next best conversations/offers"
Based upon the latest advances in machine learning and big data analytics, Complexica offers the following enterprise software applications:
- Promotional Campaign Manager (PCM) for optimising promotions, pricing, and product mix
- What-if Simulator for what-if scenario planning
- Customer Opportunity Profiler (COP) for sales force automation and "Next Best Conversation"
- Order Management System (OMS) for guided selling, in-field quoting, and order processing
Our software applications are cloud-based and powered by our proprietary computational engine – Larry, the Digital Analyst®