Plan promotions that grow the category, not last year's plan with tweaks

Predict before you commit: promotional lift, price elasticity and cannibalisation, modelled across segments.
Optimise the whole program, not one promotion at a time.
One shared, cloud-based system: centralised slotting boards, forward plans and dashboards instead of spreadsheets.

Complexica's Promotional Campaign Manager (PCM) helps you bring science and automation into your trade spend and promotional planning workflows. Larry, the Digital Analyst® uses internal and external data sets to produce optimised plans with the right mix of promotions that drive category growth and penetration.

Based on sophisticated models that consider promotional lift, advanced price elasticity and cannibalisation modelling across segments, our robust and easy-to-use Promotional Campaign Manager (PCM) can help you:

Assess promotional effectiveness and move away from the common practice of taking last year's plan and tweaking it
Explore a large number of scenarios automatically with what-if simulation
Forecast and measure the value of plans based on volume, revenue, and margin predictions
Optimise your whole promotional program against constraints and objectives such as trading terms and market share
Automate data loading and manipulation and replace home-grown spreadsheets with a cloud-based system that provides multi-user access to centralised slotting boards, forward plans, and dashboard analytics

Supplier portal for managing promotions

Promotional planning, and in particular the process of engaging and collaborating with suppliers, is a high-value yet time-consuming exercise. In most retailers it still runs on spreadsheets: suppliers type their promotion submissions into templates, category managers upload them, review, approve or reject, and any changes are negotiated over email and phone. Suppliers have little visibility of where their offers stand, data is entered and re-entered by different people, and the risk of duplication, manual re-work and data integrity issues grows with every catalogue cycle.

To address these challenges, Complexica’s PCM provides supplier portal functionality where retailers and suppliers can effectively collaborate to manage pricing, promotions, and product range more efficiently. This allows retailers to create, manage, and track multiple promotions while automating the process of approving price changes and discounts. The supplier portal also enables the retailer to establish rules around pricing and promotions to control when and how promotions are offered. With a cloud-based supplier portal in place, retailers and suppliers can collaborate more effectively, leading to improved relationships and better value for customers.