What Can PCM Do For You?
Optimisation capabilities to produce optimised promotional plans and optimise trade spend based on a variety of constraints and objectives (e.g. maximise margin in one territory while not decreasing revenue in others). Increase the quality, timeliness and effectiveness of the promotional planning process and get the most of your trade spend.
If you are still using home-grown spreadsheets to manage your promotional activities now is the time to replace them with a cloud-based AI system that provides multi-user access to centralised slotting boards, forward plans, and dashboard analytics. Our customers have significantly reduced the effort and time required to build promotional plans by replacing thousands of home grown spreadsheets with a centralised cloud-based AI system.
Who uses Complexica’s PCM?
Some of the largest Australian B2B organisations including:
ALM/Metcash (Australia’s largest broad-range liquor wholesaler with 15 distribution centres in Australia and New Zealand, and annual revenues in excess of $3.4 billion)
LMG (one of Australia’s leading alcohol marketing groups, representing more than 1,400 retail outlets with annual turnover of over $1 billion)
Lion (a leading beverage and food company with a portfolio that includes many of Australasia’s favourite brands in beer, wine, spirits, dairy, juice & more)
What customers say about PCM
“Dubbed 'Project Automate', the goal is to increase the quality, timeliness, and effectiveness of our promotional campaigns, as well as the financial outcomes achieved by our retail stores. We see the project as a key stepping stone to becoming best in class when it comes to promotional effectiveness at a retail level. Working with Complexica to deliver Project Automate has been a true partnership from the initial stages of analysis of LMG’s existing processes and data handling, through scoping and development phase and onto delivery and process change adoption. The Complexica team have delivered considerable value at each stage and will continue to be a valued partner to LMG”.