Complexica's Order Management System (OMS) is a cloud-based application for generating "margin-optimised" quotes and orders within call centres, in field selling environments, and online portals. Powered by Larry, the Digital Analyst®, our Order Management System (OMS) can help your company:
- Improve the “average margin per order” through automated pricing recommendations that are provided to sales staff for quoting and negotiation. By automating the price analysis across SKUs, customer segments, and geographies, sales reps are provided with a “best” and “acceptable” price for each SKU/customer type/geography combination
- Improve “average revenue per order” through automated cross-sell and up-sell recommendations on additional product lines that can be sold into each existing customer or prospect
- Reduce “non-selling time” for sales reps by automating customer and prospect research before each sales call (to understand how a customer is trending, or what prospective customers are likely to buy, in what quantity, and at what price)
Based on self-learning algorithms that automatically update in real-time, our Order Management System (OMS) “self-tunes” to create improvements in the conversion rate and average order value.
Given that better financial results can be achieved through pricing that is dynamic or based on specific customer segments (rather than "one size fits all" strategies), our Order Management System (OMS) relies on variety of elasticity and cross-elasticity algorithms to recommend the best possible price for each individual customer. The application relies on sophisticated machine learning techniques for understanding buying behaviour and pricing, before recommending the right product to the right customer at the right price.
Complexica's Order Management System (OMS) also provides decision support for quotations and tenders, by calculating historical win/loss ratios across various customer segments, or by analysing price variations across each combination of SKU, customer type and size, and geography. By extracting data from your internal systems and overlaying it with external sources, OMS provides sales & marketing teams with dashboard analytics to understand customer profitability, potential value, and recommended prices for optimising revenue and margin.