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Complexica Pty Ltd, a leading provider of Artificial Intelligence software for supply & demand optimisation, announced today that Liquor Barons in WA has selected Complexica's Promotional Campaign Manager (PCM) as its product of choice for promotional planning and supplier portal functionality. The project will begin with a scoping and specification phase in early January.

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for supply & demand optimisation, announced today that it has expanded its relationship with DuluxGroup into the area of retail execution. DuluxGroup has been a strategic customer of Complexica since 2016, and this new contract will see DuluxGroup extend its use of Complexica’s Customer Opportunity Profiler (COP) and Larry, the Digital Analyst® – which are part of the Decision Cloud® software platform – into the Dulux Retail business unit.

DuluxGroup has stepped up its artificial intelligence (AI) investment to further improve its retail execution game. The paint retailer has again expanded its investment into Complexica’s marketing and sales platforms, extending the use of the vendor’s Customer Opportunity Profiler and  Larry, the Digital Analyst®, across its retail business unit. The two AI-powered offerings are part of Complexica’s Decision Cloud platform.

DuluxGroup first signed up to Complexica in 2016, initially rolling out Customer Opportunity Profiler (COP) system for its trade paints, texture coatings and protective coatings business. In 2018, DuluxGroup then extended usage to its group digital capability team, integrating COP with the Adobe Campaign Platform to drive more personalised campaigns.

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for supply & demand optimisation, announced today that the company's Chief Scientist, Dr. Zbigniew Michalewicz, has been named one of Australia's 50 Leading Researchers for his work in Evolutionary Computation. Dr. Zbigniew Michalewicz was also recently honoured with IEEE Lifetime Achievement Award for Artificial Intelligence Research, and named winner of the 2018 Science Excellence Awards in the category of STEM Professional (Science, Technology, Engineering and Mathematics).

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for supply & demand optimisation, announced today that PFD Food Services has gone live with its Touchless CRM, Customer Opportunity Profiler (COP) and Order Management System (OMS), all part of the Decision Cloud® platform and powered by Complexica’s award-winning Artificial Intelligence engine, Larry, the Digital Analyst®. The cloud-based platform has been deployed as an integrated platform to assist PFD Food Services' sales team across the entire sales process – from call planning and visiting customers, through to in-field quoting & ordering and the recording of customer information. A national roll out of the software has now commenced, to optimise its in-field sales activities within each state.

If Artificial Intelligence (AI) has been around as a concept for 50 years, why is it only becoming prominent now? According to Complexica’s CEO, Matt Michalewicz, the two key drivers have been improvements in business and technology. Businesses have more digitalised processes than in the past, and this has assisted the growth of AI. Technologically, computer power has become cheaper, and the data to train AI is readily available with the explosion of the internet. The capabilities and algorithms of AI have improved to incorporate ‘deep learning’; considering what consumers see and what they say using their natural language, to recognise patterns in how they think. AI and machine learning automates analysis. It makes assumptions, assesses models and re-evaluates data to provide detailed predictions at speed and scale, without human intervention. It learns from itself, with predictions becoming increasingly accurate and more specific over time.

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for supply & demand optimisation, announced today that the company's CEO – Matt Michalewicz – was featured in Toll Today, a monthly publication that goes to Toll's top 200 customers, industry, government and 40,000 employees. Matt was the opening keynote speaker at Toll's 2019 Future Logistics conference in Melbourne in August, where he presented on the differences between innovation & disruption, macro trends that are driving disruption and re-shaping customer expectations across various industries, the rise of Artificial Intelligence, and how to enable innovation from within and partner across silos, operating units, and businesses to generate greater win-win outcomes.

SodaStream is taking a leap into artificial intelligence (AI) as it looks at changing how it goes to market in the coming few years. Complexica will shortly provide SodaStream staff with capabilities for dynamic call planning, guided-selling, route optimisation, CRM, and order processing, through the deployment of its Customer Opportunity Profiler (COP), Touchless CRM, and Order Management System (OMS), which are collectively powered by Complexica’s artificial intelligence (AI) engine, Larry the Digital Analyst. While the AI solution is being rolled out for sales opportunity management initially, it is hoped the project will grow in scope to include above and below the line activities in future.

General manager of SodaStream, Mark Fenton, said as someone who loves data, he is particularly excited to see what AI can do with its database once it is fully implemented. “We used a sales-based CRM called Pepperi previously, which is appropriate for what it does, but it’s basically data collection and doesn’t have any intelligence built-in. The use of AI interested me, particularly for making smart database decisions to improve efficiency and improved rates of sales,” he told CMO.

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for supply & demand optimisation, announced today that it has signed a contract with Polyaire for the deployment of its "Touchless" Customer Relation Manager (CRM) application for use by sales & marketing staff, as well as management. The deployment follows on the successful deployment of Complexica's Customer Opportunity Profiler (COP) in 2018, powered by the award-winning Artificial Intelligence engine, Larry, the Digital Analyst®.

“We are pleased to extend our partnership with Complexica into the area of Customer Relationship Management, which will provide our business with corporate memory around customer interactions, transactions, and overall engagement," said Aemel Nordin, Managing Director of Polyaire. "Over the past few years we have found Complexica to be a valued technology partner that is easy to deal with, and yet commercially focused in terms of business outcomes. This deployment will extend the functionality and footprint of the Complexica application suite within the national Polyaire operation."

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for optimising sales, marketing, & supply chain decisions, announced today that they have partnered with CQR Australia Pty Ltd, in their pursuit of achieving ISO 27001 certification, one of the most globally recognised information security standards.

"Complexica recognises the need to make our Information Security Management System and associated processes world-class, so we can appropriately manage growing risks of software and data breaches that are becoming ever more common in today's cyber environment," said Matt Michalewicz, CEO of Complexica. "As such, we've partnered with CQR Australia Pty Ltd, to realise ISO 27001 certification, improve our internal systems and process, and provide reassurance to our global customers and partners that our internal security controls are managed to a global standard."

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for supply & demand optimisation, announced today that it has signed a contract with Lion for the deployment of its award-winning Promotional Campaign Manager (PCM), powered by Complexica's Artificial Intelligence engine, Larry, the Digital Analyst®. The cloud-based application will provide Lion with advanced capabilities for predicting the value of future promotional plans based on volume, revenue, and margin, as well as generating what-if scenarios and optimised plans based upon a variety of constraints, business rules, and KPI objectives.

“Lion is one of Australasia’s largest food and beverage companies, supplying various alcohol products to wholesalers and retailers, and running multiple and frequent trade promotions throughout the year. The creation of promotional plans is a complicated task that requires considerable expertise and effort, and is an area where improved decision-making has the potential to positively impact the sales growth of various Lion products and product categories,” said Mark Powell, Lion’s National Sales Director. “Given Complexica’s world-class prediction and optimisation capabilities, award-winning software applications, and significant customer base in the food & alcohol industry, we have selected Complexica as our vendor of choice for trade promotion optimisation.”