Complexica Pty Ltd, a leading provider of Artificial Intelligence software for supply & demand optimisation, announced today that Bunzl has gone live with Complexica's CRM for in-field sales reps and account managers. Bunzl's deployment of Complexica's CRM augments earlier deployments of Complexica’s Order Management System (OMS) and Customer Opportunity Profiler (COP), all powered by Artificial Intelligence to provide sales reps with advanced capabilities for intelligent quoting, order processing, and guided selling.
“Over the past few years we have deployed Complexica's software modules in a sequential manner, with this latest deployment of CRM complementing our earlier implementations of Complexica's Order Management System (OMS) and Customer Opportunity Profiler (COP) to enable sales automation and optimization capabilities," said Lance Ward, Managing Director of Bunzl Australia & New Zealand. “Given the large SKU range we carry and wide variety of customers we serve, Complexica’s applications are best suited to deal with this inherent complexity without burdening our sales staff with endless data entry. This allows our teams to see more customers each day and provide the Bunzl personalised experience.”