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Complexica Managing Director Matt Michalewicz has discussed the rise of artificial intelligence and its potential for the drinks industry at a Drinks Association webinar. 

“For the liquor industry in particular, advances in Artificial Intelligence systems and Machine Learning algorithms can drive improvements in high-value areas such as trade spend and promotional planning, pricing, demand forecasting and inventory optimization, as well as multi-channel marketing and sales activities,” Michalewicz said. "The problem is that there has been so much technological development in the recent past, that most liquor industry participants are unaware of what’s now possible and the benefits that can be realised.”

During the webinar, Michalewicz revealed how AI can help bridge the gap between “insights” and optimized decision making and gave examples of how AI can improve promotional planning, pricing, personalisation, and demand forecasting. 

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for supply & demand optimisation, announced today that it has signed a contract with the Haircare Group for the deployment of its Decision Cloud® Order Management System (OMS) across the Haircare New Zealand business. Complexica's software platform will provide Haircare's staff in New Zealand with advanced capabilities for quoting, order processing, and guided-selling, which are collectively powered by Complexica’s proprietary Artificial Intelligence engine, Larry, the Digital Analyst®. Complexica's Decision Cloud® OMS and CRM applications have been in production use within the Australian operation of the Haircare Group since early 2018.

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for supply & demand optimisation, announced today that Phase 2 of its award-winning Decision Cloud® Promotional Campaign Manager (PCM) has gone live within Metcash’s liquor division, Australian Liquor Marketers (ALM). The Phase 2 roll-out of the cloud-based application provides Metcash/ALM with advanced capabilities for predicting marketplace performance of future promotional plans, as well as generating what-if scenarios and optimised plans based upon a variety of constraints, business rules, and KPI objectives.

"Given the sheer complexity of our promotional planning workflow, we have always believed this area of our business is ideally suited for advanced Machine Learning and Artificial Intelligence technologies," said Simon Cleave, ALM's National Retail Category Manager. "Phase 2 of Complexica's Decision Cloud® Promotional Campaign Manager (PCM) has provided our team with world-class prediction and optimisation capabilities, allowing us to predict the future performance of promotional plans and optimise marketplace outcomes. We look forward to using the Artificial Intelligence functionality of Complexica's software platform to build promotional programs that ensure the best possible outcomes for our retailers."

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for supply & demand optimisation, announced today that it has been shortlisted as finalist for two international awards: 2020 SaaS Awards in the category Best SaaS for Improved Productivity, and 2020 ARN Innovation Awards in the category Emerging Technology - Digital Transformation. Complexica was also named the winner of a bronze Stevie® Award in the Innovation in Technology category.

Matt Michalewicz, Complexica CEO, said: “It is an honour to make the SaaS and ARN Awards shortlist and win a bronze Stevie. These awards recognise the hard work and commitment of the Complexica team in using SaaS technologies to continually innovate.”

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for supply & demand optimisation, announced today that the company's CEO – Matt Michalewicz – will present on the topic of sales & distribution optimisation at the upcoming FOMENT conference on 29th July. During his presentation, Matt will discuss the topics of pricing, trade promotions, in-field sales & distribution, as well as the role that Artificial Intelligence plays in these areas. Examples will be provided from the food & liquor industry, and for more information about the event, please click here. Current customers of Complexica in the food & beverage industry include Metcash, Pernod Ricard, PFD Foods, Costa Group, LMG, & Lion.

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for supply & demand optimisation, announced today that it has achieved ISO27001 certification, recognising its commitment to providing customers with the highest level of information security management. Following an extensive audit process, the certification was issued by TQCSI International, an accredited, third party certification body providing auditing and certification of international management system standards with offices in more than in 30 countries.

When Complexica was launched 2014, the company's first two customers were in the food and beverage sector, with Artificial Intelligence being part of the founder's life for many decades before that. They are astounded to see the hype around AI today, and how many small companies have been created to capitalise on its rise. “In all our years of experience we found that to deliver AI-based technology successfully the first rule is to make sure AI is really the right technology to solve the problem you are trying to solve. AI is just one component of an overall solution.”

For businesses wanting an AI solution, Complexica looks at the number of customers they have, the number of products they sell, and the complexity around how they make and/or deliver those products to customers.  Michalewicz explains it is the complexity of a business not its size that is key. “It is a well-suited solution when the complexity of a business’s operations begins to overpower the people working in it and they struggle to manage and stay on top of what needs to be done”.

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for supply & demand optimisation, announced today that it has signed a contract with Costa Group to deploy Complexica’s Order Management System (OMS) to enable customer 'Click and Collect’ self service within a wholesale market trading context.

This capability is the first foundational component of the Omnichannel strategy which Complexica developed together with Costa Group in early 2019. Phase 1 will allow Costa Group’s customers to place orders online, as well digitise and automate many internal market floor operational processes for order management and inventory control. Phase 2 will bring intelligent product and pricing recommendations to the 'Click and Collect’ application, powered by Complexica’s award winning AI engine, Larry, the Digital Analyst®

“After a successful strategy engagement to develop an end-state digital vision and roadmap, and some further software specification work, we have now partnered with Complexica to deploy Click and Collect first in our Brisbane market, and then nationally. We have taken an approach of digitisation, followed by automation, followed by optimisation which we expect to enable success and minimise our change management risk”, said Damian Bourne, General Manager of Costa Group Farms & Logistics. “We have greatly enjoyed working with the team at Complexica and look forward to a successful deployment and national rollout”.

If Artificial Intelligence (AI) has been around as a concept for 50 years, why is it only becoming prominent now? According to Complexica’s CEO, Matt Michalewicz, the two key drivers have been improvements in business and technology. Businesses have more digitalised processes than in the past, and this has assisted the growth of AI. Technologically, computer power has become cheaper, and the data to train AI is readily available with the explosion of the internet. The capabilities and algorithms of AI have improved to incorporate ‘deep learning’; considering what consumers see and what they say using their natural language, to recognise patterns in how they think. AI and machine learning automates analysis. It makes assumptions, assesses models and re-evaluates data to provide detailed predictions at speed and scale, without human intervention. It learns from itself, with predictions becoming increasingly accurate and more specific over time.

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for supply & demand optimisation, announced today that PFD Food Services has gone live with its Touchless CRM, Customer Opportunity Profiler (COP) and Order Management System (OMS), all part of the Decision Cloud® platform and powered by Complexica’s award-winning Artificial Intelligence engine, Larry, the Digital Analyst®. The cloud-based platform has been deployed as an integrated platform to assist PFD Food Services' sales team across the entire sales process – from call planning and visiting customers, through to in-field quoting & ordering and the recording of customer information. A national roll out of the software has now commenced, to optimise its in-field sales activities within each state.

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for supply & demand optimisation, announced today that the company's CEO – Matt Michalewicz – was featured in Toll Today, a monthly publication that goes to Toll's top 200 customers, industry, government and 40,000 employees. Matt was the opening keynote speaker at Toll's 2019 Future Logistics conference in Melbourne in August, where he presented on the differences between innovation & disruption, macro trends that are driving disruption and re-shaping customer expectations across various industries, the rise of Artificial Intelligence, and how to enable innovation from within and partner across silos, operating units, and businesses to generate greater win-win outcomes.