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Metcash to Use AI for Promotional Planning Optimisation in Liquor

20 August 2018

Metcash’s liquor division, Australian Liquor Marketers (ALM), is taking its marketing to the cloud after signing an agreement with Complexica for standardising and optimising its promotional activities using Artificial Intelligence. ALM supports more than 2700 independently-owned stores operating under the IBA banner group including Cellarbrations, the Bottle-O, IGA Liquor, Thirsty Camel, and Porters Liquor.

“Following a successful proof-of-concept earlier this year, we have selected Complexica as our vendor of choice for standardising and optimising our promotional planning activities,” said interim CEO of ALM, Rod Pritchard. “Complexica’s Promotional Campaign Manager [PCM] will provide us with a cloud-based platform for automating and optimising promotional planning for more than 2700 stores, leading to improved decision-making, promotional effectiveness, and financial outcomes for our retail stores.”

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Pernod Ricard Winemakers Signs Contract with Complexica to Explore Application of Artificial Intelligence

7 May 2018

Complexica Pty Ltd, a leading provider of enterprise software based on Artificial Intelligence and big data analytics, announced today that it has signed a contract with Pernod Ricard Winemakers to explore the application of Complexica’s Artificial Intelligence software to various supply & demand functions within Pernod Ricard Winemakers.

“As a global innovator in the wine industry, Pernod Ricard Winemakers is always seeking ways to gain efficiencies and best practices across our operational sites,” said Brett McKinnon, Global Operations Director at Pernod Ricard Winemakers. “Given the rise of Artificial Intelligence and big data analytics in recent times, we have engaged Complexica to explore how we can achieve a best-in-class wine supply chain using their cloud-based software applications. The engagement is focused on Australia & New Zealand, with a view to expand globally.”

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