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Former Treasury Wines Estates Global Manager for Strategic Pricing joins Complexica

26 April 2016

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for optimising sales & marketing activities, announced today that Anna Pojdynec has joined the company as Pricing and Elasticity Specialist.

 Having worked in numerous international markets including USA, Asia, and Europe, Anna has vast experience in different commercial and cultural settings. Her experience includes senior pricing roles at Treasury Wine Estates (as the Global Strategic Pricing Manager), Goodyear and Dunlop Tyres, BP Australia, Coles and Jetstar. This broad exposure across multiple industries and markets helps ensure that all variables are factored into pricing decisions including category dynamics, shopper missions and occasions, as well as consumer behaviour.

“I am delighted to announce the addition of Anna Pojdynec to our data science team,” said Dr Zbigniew Michalewicz, Chief Scientist of Complexica. “Anna’s broad experience across FMCG, liquor, industrial, airline, advertising and commodity environments, as well as her pricing and elasticity modelling expertise, will be an asset to Complexica and our customers.”

A firm believer in a sound pricing strategy that helps drive optimal business outcomes, Anna’s strong financial modelling and statistical analysis skills give her the ability to drive the pricing conversation and ask the right questions in order to ensure the best result. With broad commercial experience and tertiary qualifications in psychology and statistics, Anna will be a key part of Complexica’s data science team across many engagements given the critical nature of pricing in all industries.

“My mantra is that pricing is a delicate balance between art and science. I am excited by the almost limitless opportunities across all verticals to use data and my pricing expertise to improve decision making,” said Anna Pojdynec. “I am thrilled to be working with Complexica’s clients to leverage pricing strategies, such as innovating to bend elasticity or working through sensitivity problems which will support improved financial performance.”


Topics: Artificial Intelligence, Matt Michalewicz, Treasury Wine Estates


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