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Complexica's CEO, Matthew Michalewicz, joins Marty Switzer on Sky News to dispel some common myths about the rise of Artificial Intelligence, and explain why jobs are not in danger, yet.

Businesses that sell a large range of products to a large range of customers are burdened by an analytical challenge that drags down their yield on sales resources. The challenge, simply put, is to help each sales rep answer the following two questions:

• “Who should I call on this week?” (i.e. where are the opportunities or potential problems?)
• “What personalised messages/insights should I deliver in each call?”

At present, most sales reps answer these questions by accessing various systems and databases, where they shift through endless customer data, survey information, and transactional data, looking for opportunities or alarming trends (such as down trends). They manually identify the customers that should be visited, add those customers to their call plan, optimise the plan for the best logistical sequence, and then Google the customer before finally making the visit. What’s interesting about this process is that it has nothing to do with sales. This is an analytical task. It prepares the sales rep for the sales visit, and although it's important to be prepared, the task itself is not a sales task.

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for optimising sales and marketing decisions, announced today that it has won a tender at Pfizer Australia for the deployment of its What-if Simulator & Optimiser, powered by Complexica’s award-winning Artificial Intelligence platform, Larry, the Digital Analyst®.

“After evaluating a number of software companies in the marketplace that possess advanced prediction and optimisation capabilities, we have ultimately selected Complexica as our vendor of choice.” said Andrew Endicott, Brand Manager for Pfizer Australia. “We have found that answering complex “what-if” questions is a challenging and time-consuming endeavour, and we believe that Complexica’s What-if Simulator & Optimiser can provide Pfizer Australia with a platform for scenario analysis that will improve our decision-making in the future. We look forward to working with Complexica to address some of the analytical and “what-if” challenges facing our business and operating environment.”

Pfizer Australia is part of Pfizer, Inc., which is the world's largest research-based pharmaceutical company, employing more than 96,000 people globally and turning over in excess of $52 billion annually. The company's key areas of focus are immunology, oncology, cardiology, diabetology/endocrinology, and neurology. Since being founded in 1849, the company has been committed to applying science and its global resources to improve health and well-being at every stage of life. For more information about Pfizer, please visit: www.pfizer.com

Pfizer Australia is rolling out artificial intelligence-based digital analyst tools from Complexica in a bid to improve the pharmaceutical company’s data-driven sales and marketing decision making.

Based on its digital analyst engine, dubbed Larry, Complexica’s What-if Simulator allows Pfizer to test and optimise a range of scenarios based on internal and external data sets. In a statement, the company said it plans to use the software to simulate the impact of sales and marketing strategies, investigate assumptions and hypothesis difficult to test in the real world, and compare the outcome of various what-if scenarios in order to understand what’s contributing to business results.

Pfizer said the software will also help to understand deterministic and non-deterministic factors presented in its business operations, as well as see how variables within different questions impact one another. Pfizer brand manager, Andrew Endicott, said the group evaluated a number of predictive and optimisation offering before opting for Complexica.

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for optimising sales and marketing activities, announced today that it has signed a contract with Haircare Australia for the deployment of a number of its software applications for optimising sales force activities and managing customer relationships and interactions. Complexica will provide Haircare Australia staff with advanced capabilities for quoting, order processing, CRM, and guided-selling, through the deployment of its “Touchless” CRM system, Customer Opportunity Profiler (COP) and Order Management System (OMS), which are collectively powered by Complexica’s proprietary Artificial Intelligence engine, Larry, the Digital Analyst®

“After evaluating a number of software systems available in the marketplace, we have ultimately selected Complexica as our vendor of choice for sales force automation and CRM,” said Nick Carr, CEO of Haircare Australia. “Given the large SKU range we carry and very long tail of customers we serve, Complexica’s applications are best suited to deal with this inherent complexity without burdening our staff with endless data entry. We look forward to deploying Complexica’s software applications to help our staff focus on what they do best – providing maximum value and service to our customers.”

While many in sales fumble around with automated blasting and spamming, some of the best minds in the world are quietly revolutionizing sales forever. Make no mistake, all professions are facing the great disruption of the machine age as the bots steadily take over the trickiest of surgeries and medical procedures, legal research and precedent analysis, driving in the most hazardous of roads and mines, navigating and piloting the airways, automating banking and accounting, making the most complex decisions for marketing and advertising within markets. Relationships alone cannot save your sales career. You'll need technology if you are to achieve the level of efficiency and effective needed to thrive.

Complexica's CEO, Matthew Michalewicz, speaks with Noah from the Enterprise Sales Podcast on what Artificial Intelligence can do today, and where the limitations are, particularly around the sales function. To listen to the full podcast, please visit: https://soundcloud.com/user-678808760/matthew-michalewicz-how-ai-today-can-help-you-sell-and-how-it-cant

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for optimising sales & marketing activities, announced today that Matthew Michalewicz will be a keynote speaker at CRN's Pipeline conference in Melbourne on March 23rd and Sydney on April 7th. His keynote will focus on how Artificial Intellingence and big data are being used in the area of sales force automation, particuarly to improve pricing, margins, and sales efficiency and effectiveness.

Servicing a "long tail" of customers with a large SKU range represents a huge challenge for sales reps in terms of investing time in the right areas. Imagine you're a sales rep working in the wine industry. You have hundreds of licensed premises in your territory and knowing who is best to call on and what to talk about, beyond your specials this month, is a massively difficult thing to figure out. In Australia, the average restaurant or licensed premise has 30 different alcohol sales reps calling every month, let alone all the other suppliers competing for their 'share of wallet'. Hundreds of sales people banging away at them... no wonder it is so difficult to get cut-though as a sale person!

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for optimising sales & marketing activities, announced today that it has signed a contract with Detmold Group to explore the application of Complexica’s AI-based computational engine – Larry, the Digital Analyst® – to various sales & marketing functions within Detmold Group.

The Detmold Group is a leading manufacturer of paper and board based packaging products for a diverse range of customers. The company was founded in 1948 in Adelaide, South Australia by Mr Colin Detmold and after over 65 years of growth and expansion, is still owned and managed by the Detmold family. The Detmold Group employs around 2500 people worldwide in offices and factories strategically located to support customer operations and future growth.

“As an innovator in the packaging industry, the Detmold Group is always seeking new ways to deliver maximum value and service to our growing base of customers,” said Alf Ianniello, CEO of Detmold Group. “Given the rise of Artificial Intelligence and big data analytics in recent years, we are keen to explore what’s possible in this exciting new field using the cloud-based software applications developed by Complexica.”

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for optimising sales & marketing activities, announced today that the company's Chief Scientist, Dr. Zbigniew Michalewicz, will be a keynote speaker at RMIT's Beyond Research conference in Melbourne on Feb 22nd.

Dr. Zbigniew Michalewicz’s keynote will focus on the topics of big data, disruption, and Artificial Intelligence, and how these market forces are shaping industries and start-ups around the world. He will provide real-world examples of how AI-based applications have been applied within large organisations during the past few decades, and how the nature and outcomes of those applications is changing over time. Engaging and educational, Zbigniew's keynote will draw on facts, studies, and real-life examples from his 30-year career running Artificial Intelligence software companies in the United State, Europe, and Australia.

Today, many customers are better informed than the salespeople they engage with, largely due to the substantial amount of research they do beforehand. This well-documented phenomenon – of information asymmetry swinging from the salesperson to the customer in recent times – is manifesting itself across countless industries, and is being compounded by another trend called ‘mass personalisation’. Better informed and educated, customers are increasingly dictating what they want and demanding a more personalised service when they buy. 

Where will it all lead? Enter artificial intelligence. Although much has been written about the potential loss of jobs to artificial intelligence software and robots, a far more interesting and immediate application of articifial intelligence revolves around its ability to make certain jobs more productive – in particular, within sales and marketing departments. In fact, the ability of artificial intelligence to quickly shift through very large amounts of data and convert generic information into specific knowledge, is fundamentally changing the face of sales and marketing departments in many industries.