Complexica Pty Ltd, a leading provider of Artificial Intelligence software for supply & demand optimization, announced today that it has signed a contract with PFD Food Services for the deployment of its Decision Cloud® software platform for automating and optimising demand planning and replenishment activities. Under the contract, PFD will deploy Complexica’s Decision Cloud® – powered by Complexica’s award-winning Artificial Intelligence engine, Larry, the Digital Analyst® – across its national operation to optimize the replenishment of tens of thousands of products across 70 warehouses. The deployment will allow PFD to replace its legacy Demand & Replenishment Planning system and extend its use of Complexica’s software and Artificial Intelligence engine across the business.
Complexica

Recent Posts
Complexica Named Winner of 2020 Australian Business Award for Business Innovation and Digital Transformation
12 October 2020
Complexica Pty Ltd, a leading provider of Artificial Intelligence software for supply & demand optimization, announced today that its Artificial Intelligence platform – Decision Cloud® – has been recognised as an ABA100 Winner in The Australian Business Awards 2020 for Business Innovation and Digital Transformation categories. The award was based on Complexica's innovative use of multiple, self-selecting algorithms to automatically access a vast array of data sources (both structured and unstructured, such as internet data scraped from relevant websites), analyse these datasets along with internal customer data, and provide optimised recommendations for sales, marketing, & supply chain staff on a fully automated basis.
Now in their fifteenth year, The Australian Business Awards (ABA) program provides an opportunity for high-performing organisations which implement world-class business initiatives and develop innovative products and services to be acknowledged and honoured for their achievements both nationally and internationally. The national winners are benchmarked in the international chapter of the program at The World Business Awards whereby participants are provided with the unique opportunity to benchmark themselves against the top performers globally.
Complexica Chief Scientist, Dr. Zbigniew Michalewicz, Named One of Australia's 50 Leading Researchers
2 October 2020
Complexica Pty Ltd, a leading provider of Artificial Intelligence software for supply & demand optimisation, announced today that the company's Chief Scientist, Dr. Zbigniew Michalewicz, has been named one of Australia's 50 Leading Researchers for his work in Evolutionary Computation. Dr. Zbigniew Michalewicz was also recently honoured with IEEE Lifetime Achievement Award for Artificial Intelligence Research, and named winner of the 2018 Science Excellence Awards in the category of STEM Professional (Science, Technology, Engineering and Mathematics).
Webinar Explores AI potential for Drinks Industry
26 September 2020
Complexica Managing Director Matt Michalewicz has discussed the rise of artificial intelligence and its potential for the drinks industry at a Drinks Association webinar.
“For the liquor industry in particular, advances in Artificial Intelligence systems and Machine Learning algorithms can drive improvements in high-value areas such as trade spend and promotional planning, pricing, demand forecasting and inventory optimization, as well as multi-channel marketing and sales activities,” Michalewicz said. "The problem is that there has been so much technological development in the recent past, that most liquor industry participants are unaware of what’s now possible and the benefits that can be realised.”
The Haircare Group Expands Complexica Deployment into New Zealand
17 September 2020
Complexica Pty Ltd, a leading provider of Artificial Intelligence software for supply & demand optimisation, announced today that it has signed a contract with the Haircare Group for the deployment of its Decision Cloud® Order Management System (OMS) across the Haircare New Zealand business. Complexica's software platform will provide Haircare's staff in New Zealand with advanced capabilities for quoting, order processing, and guided-selling, which are collectively powered by Complexica’s proprietary Artificial Intelligence engine, Larry, the Digital Analyst®. Complexica's Decision Cloud® OMS and CRM applications have been in production use within the Australian operation of the Haircare Group since early 2018.
Metcash/ALM Goes Live with Phase 2 of Complexica's Decision Cloud® for AI-based Prediction and Optimization Capabilities
4 September 2020
Complexica Pty Ltd, a leading provider of Artificial Intelligence software for supply & demand optimisation, announced today that Phase 2 of its award-winning Decision Cloud® Promotional Campaign Manager (PCM) has gone live within Metcash’s liquor division, Australian Liquor Marketers (ALM). The Phase 2 roll-out of the cloud-based application provides Metcash/ALM with advanced capabilities for predicting marketplace performance of future promotional plans, as well as generating what-if scenarios and optimised plans based upon a variety of constraints, business rules, and KPI objectives.
Complexica Named Finalist for Three International Awards
4 August 2020
Complexica Pty Ltd, a leading provider of Artificial Intelligence software for supply & demand optimisation, announced today that it has been shortlisted as finalist for two international awards: 2020 SaaS Awards in the category Best SaaS for Improved Productivity, and 2020 ARN Innovation Awards in the category Emerging Technology - Digital Transformation. Complexica was also named the winner of a bronze Stevie® Award in the Innovation in Technology category.
Matt Michalewicz, Complexica CEO, said: “It is an honour to make the SaaS and ARN Awards shortlist and win a bronze Stevie. These awards recognise the hard work and commitment of the Complexica team in using SaaS technologies to continually innovate.”
Complexica Pty Ltd, a leading provider of Artificial Intelligence software for supply & demand optimisation, announced today that the company's CEO – Matt Michalewicz – will present on the topic of sales & distribution optimisation at the upcoming FOMENT conference on 29th July. During his presentation, Matt will discuss the topics of pricing, trade promotions, in-field sales & distribution, as well as the role that Artificial Intelligence plays in these areas. Examples will be provided from the food & liquor industry, and for more information about the event, please click here. Current customers of Complexica in the food & beverage industry include Metcash, Pernod Ricard, PFD Foods, Costa Group, LMG, & Lion.
Complexica Achieves ISO27001 Certification
12 June 2020
Complexica Pty Ltd, a leading provider of Artificial Intelligence software for supply & demand optimisation, announced today that it has achieved ISO27001 certification, recognising its commitment to providing customers with the highest level of information security management. Following an extensive audit process, the certification was issued by TQCSI International, an accredited, third party certification body providing auditing and certification of international management system standards with offices in more than in 30 countries.
When Complexica was launched 2014, the company's first two customers were in the food and beverage sector, with Artificial Intelligence being part of the founder's life for many decades before that. They are astounded to see the hype around AI today, and how many small companies have been created to capitalise on its rise. “In all our years of experience we found that to deliver AI-based technology successfully the first rule is to make sure AI is really the right technology to solve the problem you are trying to solve. AI is just one component of an overall solution.”
For businesses wanting an AI solution, Complexica looks at the number of customers they have, the number of products they sell, and the complexity around how they make and/or deliver those products to customers. Michalewicz explains it is the complexity of a business not its size that is key. “It is a well-suited solution when the complexity of a business’s operations begins to overpower the people working in it and they struggle to manage and stay on top of what needs to be done”.
Costa Group Signs Contract with Complexica for 'Click and Collect' Deployment as Part of Omnichannel Strategy
21 April 2020
Complexica Pty Ltd, a leading provider of Artificial Intelligence software for supply & demand optimisation, announced today that it has signed a contract with Costa Group to deploy Complexica’s Order Management System (OMS) to enable customer 'Click and Collect’ self service within a wholesale market trading context.
This capability is the first foundational component of the Omnichannel strategy which Complexica developed together with Costa Group in early 2019. Phase 1 will allow Costa Group’s customers to place orders online, as well digitise and automate many internal market floor operational processes for order management and inventory control. Phase 2 will bring intelligent product and pricing recommendations to the 'Click and Collect’ application, powered by Complexica’s award winning AI engine, Larry, the Digital Analyst®
“After a successful strategy engagement to develop an end-state digital vision and roadmap, and some further software specification work, we have now partnered with Complexica to deploy Click and Collect first in our Brisbane market, and then nationally. We have taken an approach of digitisation, followed by automation, followed by optimisation which we expect to enable success and minimise our change management risk”, said Damian Bourne, General Manager of Costa Group Farms & Logistics. “We have greatly enjoyed working with the team at Complexica and look forward to a successful deployment and national rollout”.
Complexica Pty Ltd, a leading provider of Artificial Intelligence software for supply & demand optimisation, announced today that the company's CEO – Matt Michalewicz – will present on the topic of Artificial Intelligence at the upcoming Drinks Association event in Sydney on 24th March. During the keynote presentation, Matt will cover the difference between innovation and disruption, macro trends that are re-shaping industries, what Artificial Intelligence is and why it’s important, along with examples from the food & liquor industry. For more information about the event, please visit:https://www.drinksassociation.com.au/events?Event=16
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