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Complexica CEO to join Managing Director of SAP Australia & NZ for Panel Discussion on Artificial Intelligence & Big Data at the Drinks Innovation Summit

18 October 2019

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for supply & demand optimisation, announced today that the company's CEO – Matt Michalewicz – will be part of the Retail Renaissance panel at the Drinks Innovation Summit in Sydney on 29th October, to discuss the evolution of big data, Artificial Intelligence, and block chain in creating a winning omni-channel strategy to innovate the customer experience.

Other panel members include Damien Bueno, President & Managing Director of SAP, Australia & New Zealand, Michelle Grujin, Managing Director, Retail of Accenture, Australia & New Zealand, and Rob Pritchard, General Manager, ALM, Metcash. More than 50 speakers are confirmed for the Drinks Innovation Summit, which takes place at Sydney’s Hyatt Regency Hotel on 29 October 2019. The one-day conference aimed at liquor suppliers and marketers, as well as retailers and publicans, focuses on advances in technology revolutionising the way liquor is produced, marketed, sold and consumed in Australia and across the globe.

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Many of Complexica's major customers are from the food & alcohol industry, including Metcash, Pernod Ricard,  PFD Foods, Costa Group, LMG, and Lion Drinks. Most recently, Complexica announced the deployment of its award-winning Promotional Campaign Manager (PCM), powered by Complexica's Artificial Intelligence engine, Larry, the Digital Analyst® for Lion Drinks. cloud-based application will provide Lion with advanced capabilities for predicting the value of future promotional plans based on volume, revenue, and margin, as well as generating what-if scenarios and optimised plans based upon a variety of constraints, business rules, and KPI objectives.

For more information, please visit: https://drinksinnovation.com.au/program and https://www.theshout.com.au/news/over-50-speakers-lined-up-for-new-drinks-summit

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