Sometimes technology trends creep into our lives slowly, until they emerge with such prevalence that our business success absolutely depends on them. Take mobile devices, which were once dubbed "car phones” in the 70s because their bulk made them useful only inside a vehicle. Fast forward to today. Savvy executives representing organizations of every size and type are already investigating and adopting A.I. solutions. So let’s review some existing A.I. options that can help your sales organization succeed.
By integrating information from your data warehouse with external data sets, solutions like Complexica’s “Larry the Digital Assistant” use sophisticated algorithms from the field of cognitive analytics to create actionable sales and marketing insights. Just a few examples include understanding how various customer segments respond to different product and service offers; determining how customer preferences change over time; learning how customer loyalty is generated and maintained; measuring how promotional campaigns impact volume, margin, and product cannibalization; and so on. Naturally, the accuracy of such insights can provide a competitive edge. But, prior to A.I. solutions, generating such insights required legions of analysts or were impossible to obtain at all.
To read the full article in Business.com, please click here: www.business.com/sales-and-marketing/in-case-you-missed-it-the-ai-wave-is-already-here
