Company NewsArticle

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for supply & demand optimisation, announced today that funds managed and advised by the asset management division of MA Financial Group (ASX: MAF) have invested $3 million into the company, bringing the total investment by outside investors to $19 million during the past half year. In the later part of 2021, well-known fund manager Microequities Asset Management (ASX: MAM) made an $8 million equity investment into Complexica, followed by ports and logistics operator Flinders Ports Holdings which made a $5 million strategic investment.

“I was lucky enough to be introduced to the exciting products Complexica have developed and the significant value they can add to a business through one of their customers,” said John Garrett, Managing Director at MA Financial. “Studying the works of Carlota Perez and technological revolutions it's evident we’re in the early innings of Artificial Intelligence adoption which will see AI diffuse across a wider circle of industries and activities. Complexica’s significant first mover advantage and track record of success position them to win clients looking to manage and optimise decision making in an environment of exponential growth in data. We look forward to being part of that journey.”

MA Financial Group is an ASX listed (ASX:MAF) diversified financial services firm specialising in asset management, lending, corporate advisory & equities. MA Financial Group’s asset management business currently has almost $7 billion of assets under management. For more information, please visit: https://mafinancial.com/about 

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for supply & demand optimisation, announced today that it has been awarded a High Commendation in the Australian Supply Chain & Logistics Awards (ASCLA) 60^th anniversary awards in the Supply Chain Management category. 

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for supply & demand optimisation announced today that it has opened an office in North Sydney at 2 Elizabeth Street, and made multiple new staff appointments to support the company's growing customer base in New South Wales. The opening of the Sydney office tops a significant year for Complexica, where the company was named one of Australia's Top 20 Tech Companies, announced two investment rounds of $5 million from MAM and $11 million from Flinders Ports, added multiple iconic brands as customers such as Arnott's and Asahi, and published The Rise of Artificial Intelligence and moved the company's head office into the Complexica Building.

Microequities Asset Management has doubled down on its investment in supply and demand optimisation technology platform Complexica, backing the business in an $11 million round led by Flinders Port Holdings.The latest funding takes Complexica’s total to $16 million since August. The company, which counts the likes of Arnott’s Group, Metcash, Pfizer, DuluxGroup, Pernod Ricard and Lion as customers, will use the funds for software development, centred on the next generation of software for ports globally.

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for supply & demand optimisation, announced today that Flinders Port Holdings (FPH) has made a $5 million investment into the company, as part of an overall $11 million equity round which included $3 million from existing investor and well-known fund manager, Microequities Asset Management (ASX:MAM). This round brings the total investment to $16 million since August 2021. 

“This investment and collaboration with FPH will also enable Complexica to pursue development of next-generation software applications for ports globally, which will be AI and Machine Learning (ML) enabled, cloud-based, and based on Internet of Things (IoT) and Industry 4.0 concepts, said Matt Michalewicz, CEO of Complexica. “A new Ports & Logistics Division will also be established within Complexica, with a dedicated development and product team, as well as its own go-to-market strategy that will be readily available and executed globally.”

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for supply & demand optimisation, announced today that it has been named a finalist for the ACS Digital Disruptors Awards in the ICT Service Transformation for the Digital Consumer (Corporate) category. These annual awards celebrate outstanding tech talent and recognise the innovators, disruptors, leaders and emerging professionals who are making a difference in the Australian industry.

In normal times it's unusual for a container ship to miss its "window" at Flinders Ports' container terminal at Port Adelaide. But these are not normal times, and during the past five months not a single ship has hit its window – something which chief executive Stewart Lammin has never seen before during his almost four decade career in the sector. The company, which is owned by major superannuation funds such as MTAA and Perpetual, has recently completed a 50-year plan and is about to go live with an artificial intelligence system from Complexica, which is set to transform the way containers move through its terminals.

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for supply & demand optimisation, announced today that its award-winning Customer Opportunity Profiler (COP) software has gone live on time and on budget within the Powder & Industrial Coatings division of DuluxGroup.

“DuluxGroup believes in providing customers with the best experience possible, along with providing world-class support, training, and tools for our sales team. Complexica’s Customer Opportunity Profiler has helped other DuluxGroup business units to save time and improve sales performance through automated analytics, optimised call plans, and customer-specific Next Best Conversations, so we’re naturally delighted to be going live with the software within our Powder & Industrial Coating division,” said Luke Mathers, National Sales Manager, Powder & Industrial Coatings. “Our experience with Complexica has been superb, and they’re clearly a business that values their customers, always going the extra mile to ensure that project delivery is seamless. On multiple occasions the Complexica suggested improvements and ideas from their years of experience, providing us with best practise improvements. The initial feedback from the sales team has been overwhelmingly positive, with the team enjoying how easy the application is to use and finding that the AI-driven recommendations are already adding value to their customer interactions.”

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for supply & demand optimisation, announced today that it has moved its head office in Adelaide to the new Complexica Building at West Lakes. Covering almost 1000 square meters, the purpose- built office space will provide ample space for the company to grow its software development, science, and support teams, along with concurrent growth across Complexica's other offices in Australia and overseas.

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for supply & demand optimisation, announced today that the company's CEO – Matt Michalewicz – will be the opening keynote speaker at SA Showcase and AWS conference on Artificial Intelligence and Machine Learning held in Adelaide, SA on the 17th of Nov. Matt's presentation will focus on macro trends shaping the world today, as well as the role of Artificial Intelligence and how it can be applied to various business functions to improve commercial outcomes. Participants at the event will also receive a copy of Matt's new book: The Rise of Artificial Intelligence: Real-world applications for revenue and margin growth. 

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for supply & demand optimisation, announced today that Asahi Beverages has selected Complexica's Decision Cloud® software platform for trade promotion optimisation.

“Asahi Beverages is Australia’s largest brewer, supplying a leading portfolio to wholesalers and retailers, including some of Australia’s most iconic brands. Last year Asahi Beverages acquired Carlton & United Breweries, which is its Australian alcohol business division. To harness the strength of our expanded portfolio, we partner with our customers to run multiple and frequent trade promotions throughout the year, delivering long-term growth for both our business and theirs,” said Kellie Barnes, Asahi Beverages’ Group Chief Information Officer. “Given the inherent complexity in optimising promotional plans and our continued focus on revenue and growth management, we have selected Complexica as our vendor of choice after a successful Proof-of-Concept of its world-class optimisation capabilities.”