To sell more at a higher margin, businesses need to understand and engage with their customers at a deeper level than ever before. The traditional approach of analysing internal data to develop static segmentation models and customer profiles is no longer enough. To drive truly personalised offers, pricing, and messages, you’ll need to use larger data sets, undertake more complex analysis, and do it in far less time. In this session delivered by the Australian Marketing Institute, you’ll discover how Artificial Intelligence is ideally suited for these challenges, and the results global businesses have achieved thus far.
In this webinar, Complexica's CEO Matthew Michalewicz will share with you:
- Using external data to create richer and deeper customer profiles
- Using customer opportunity profiling to drive the “best offer” and “best conversation” for each customer
- Moving from static to dynamic pricing
- The benefits of micro-segmentation and how it enables personalisation
- Adding value to customers with analytics insights
Engaging and educational, this sessions will draw on facts and case studies on the topics covered.